Hotel reviews and how to respond to them

Over the past few months, we put together some marketing ideas for small, independent hotels. The first in our series was Help for branding small, independent hotels, followed by Small hotel marketing – win with engagement. This third installment of our Small, Independent Hotel Marketing series is about responding to hotel reviews, particularly...

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The 2 Things – online marketing basics

We boil it down, especially for tourism and Main Street / downtown partners... What do you absolutely HAVE to do to avoid being invisible online? What can you absolutely NOT ignore, or blow off because you’re "too busy?" We call it The 2 Things. If you are a CVB, DMO, Chamber, Main Street or...

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Podcasting for destination marketing: you can do this!

The relatively recent combination of multiple digital audio hosting services and directories, smartphones everywhere creating a simpler user experience, and frustration with overcrowded channels like Facebook has meant lots of interest in podcasting for destination marketing. This is Part Two of our short podcasting series - Part One is 7 questions to ask before starting a tourism...

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Is it time to launch an online store?

Tourism partners (and a lot of DMOs) need income NOW. Is an online store the answer? Here is our response - maybe. Let's talk about how to approach this issue as destinations try to survive the coronavirus - go here to read our advice about things to do right now to come out of this pandemic in...

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Tourism marketing and coronavirus: decisions now are key to what happens later

Work and planning now will determine your success when travel re-opens. The world is in the throes of a horrendous pandemic. National economies are "on ice" as spending grinds to a halt. Millions of people are trying to sort out working remotely, IF they can keep their jobs. Travel and tourism activity...

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See Tourism Currents in person at these events

We’d love to meet you in person... Here are a few upcoming events where we are honored to be speaking. If you are in the area, please let us know and we'll try to meet you! **  Tourism and Main Street partner workshop on digital marketing for the Vicksburg, Mississippi CVB all...

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Small hotel marketing – win with engagement

What would you say if we told you that independent hotels can win big by doing ONE thing well, and doing it a couple of different ways? In this second installment of our special small hotel marketing series (here is Part One, on branding small, independent hotels) we're going to share...

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7 questions to ask before starting a tourism podcast

If you think you're seeing more interest in audio content in destination marketing - particularly podcasting - you're right. This is Part One of a short series - Part Two is Podcasting for destination marketing: you can do this! Over 51% of Americans 12 or older have listened to a podcast (32% listen at...

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Help for branding small, independent hotels

In the past it was always difficult for small, independent hotels to compete with larger hotel brands. Over the past few years the tide has turned, and now unique, indie places are all the rage. Travelers are looking for standout experiences and have become much more selective regarding where they...

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Quick ways to segment an email list

How is your email open rate? Statistics vary, but HubSpot's email study found that emails related to travel had a 28% open rate. If that seems low, remember that people are flooded with information these days; it is hard to get their attention. It is worth your time and effort to improve your...

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