How to use LinkedIn for destination marketing

A lot of CVBs and DMOs are asking us about the best ways to use LinkedIn for destination marketing, especially on the B2B and Sales side. Let's give you some content ideas and real-world examples. It's great to see so much interest. After all, LinkedIn is the biggest social media business...

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Cheat sheet for social media engagement 🧐

Hey there, hardworking destination marketer, want your social media posts to get more engagement? More engagement on a post means more attention and reach for that post, on every social platform controlled by an algorithm (which is all of them.) Is it hard for you to think of words that will...

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Why cross-promotion matters, especially right now

  Destinations and their tourism partners need to use every available marketing tool in this competitive travel environment. You hear about cross-promotion all the time, but what exactly is it? Will it cost you an arm and a leg to get involved in cross-promotion? How does it benefit your DMO, CVB,...

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4 ways to do simple SEO research

What if we showed you a simple SEO research technique that is right under your nose? Many destination marketers and tourism partners are a little intimidated by SEO (Search Engine Optimization) for their websites and blogs. Let's make it easier for everyone by showing you how to get a lot of solid SEO...

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How training helps a CVB, DMO, or tourism partner

Lifelong learners (is that you?) have the confidence to succeed in today's fast-paced world, because they have the knowledge. It would be a lot simpler if marketing communications stayed the same over time, especially the digital tools. You would figure out how social media or digital marketing work for your destination, attraction, hotel, or...

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Running out of content ideas? We can help.

After this past year, who can blame you for running a little short on creative energy? Some days, it feels impossible to come up with any more content ideas for your tourism marketing, especially the endless demands of social media. Brain lock sets in, and who can THINK of one more...

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Build a traveler persona for better destination marketing

Can you answer this question? 👉 "Describe your ideal visitor, customer, or guest, aka 'target markets' in marketing-speak. It can be more than one sort of person (a certain type of family and also a particular type of business traveler) but describe them, in detail, down to their car, clothes, eating preferences, and...

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Are you ready if tourism recovers faster than expected?

The long-awaited recovery may happen sooner than we thought. Part of our work in digital destination marketing education is to be your scouts. Your "ear to the ground." Your no-nonsense advisors about trends. Lately, we have a sense that significant tourism industry recovery may happen a bit earlier than many had expected. Conventional wisdom seemed to...

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How to be a Film Friendly Destination

Have you wondered how your destination can become film friendly? It doesn’t happen overnight, but there are steps you can take to let the right people know what your destination can offer to those who are looking to find the “perfect location” for a movie, TV show, commercial, or...

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Get more links to your CVB, DMO, or tourism partner website

 

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