Creating your social media content calendar: a planning process

Do you know what you are posting on Facebook, Instagram, and Twitter next Wednesday? The dirty secret is that a lot of folks have no idea, because they do not have any sort of social media content calendar. They figure it out on Wednesday morning, if they remember to post at...

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Greatest Hits – our most popular and useful blog posts

Here you go - our Greatest Hits. These are some of our most useful and popular blog posts.... While digging around in years of website Google Analytics data, we decided that many of our followers probably haven't seen some of our most popular posts. You may have just found us, or haven't gotten...

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5 “Core Strengthening” Exercises for your Website

Have you ever thought about working out your website? For many of us, once we get our website up, we don’t pay a lot of attention to it. Just like our bodies, however, our websites can droop and lose their shape quickly. The following are 5 “core strengthening” exercises for you...

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Audio in destination marketing – reach people through their ears

The most effective communication engages as many of our human senses as possible. With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. First Steps for Audio in Destination Marketing Start...

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Tourism blogging best practices from Visit Austin

We're seeing CVBs and DMOs looking at their blog with fresh eyes and new appreciation. They are getting tired of dealing with one change after another on Facebook and other social media platforms. These smart destination marketers are not giving up on social media, but they know that the ONLY things they can...

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Benefits of a private Facebook Group for tourism partners

Think about this idea.... Are you looking for a straightforward way to connect more effectively with your tourism partners? A private Facebook Group for them might be the answer. It’s a wonderful way to bridge any communications gaps between your CVB, DMO, Chamber, or Main Street organization and individual partners. Benefits of a Private...

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Do you need a tourism app?

Does your town need a tourism app? We say, probably not. If you do not already have a responsive, fast, mobile-friendly website that is search engine optimized, you do NOT need to be messing around with a destination app. You need to devote your resources to improving your website. But, Isn't an App Important in...

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Social media success – the most important steps cost nothing

It's not sexy, but it's true. The most important moves that lead to social media success don't cost you anything. They're free. But they do have a cost in time and brainpower. It's a fair price to pay, we think. Our March 27 breakout session next week at the 2018 Main Street Now annual conference about vibrant downtowns...

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Tourism marketing for a county – challenges and answers

Tourism marketing for a county can be a challenge from two directions: Visitors don't generally plan travel to counties, so they don't look for information by county name, and  Smaller county destinations may feel slighted that branding and emphasis is focused on the larger towns in the county that...

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Facebook Page posts not being seen? Show followers how to See First

Many in the destination and hotel marketing worlds are worrying about the latest "Facebook Apocalypse" - that their Facebook Page posts will soon have a lot less organic reach, unless they pay to boost visibility through advertising. Chairman and CEO Mark Zuckerberg announced that: "Public content -- posts from businesses, brands and media...

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