Local connections, tourism and economic development – take control!

  What is your most important role in your community? We're thinking a lot these days about tourism in a rather chaotic time. It is very frustrating and discouraging to feel that you have no control over what is going on around you. The fact is, even though there is a lot that...

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Will tourism ever be the same? One big trend for 2022.

How about ONE big trend in 2022 for your digital tourism marketing? The last thing our tired brains need right now is something like "10 Tourism Trends!" or "25 Ways That the Tourism Industry is Forever Changed!" We are going to give you one thing to think about. Spend more time and...

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Facebook Page posts not being seen? Show followers how set Page Favorites.

  This post was updated on December 27, 2021. "See First" for a Facebook Page is now called "Favorites." Many in the destination and hotel marketing worlds are worrying about the latest "Facebook Apocalypse" - that their Facebook Page posts will soon have a lot less organic reach, unless they pay...

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Get more content in less time with Idea Pins and YouTube Shorts

  We are ALL about repurposing and creating more content in less time. We figure you are, too. From our early thoughts about content and chocolate milkshakes, to a more recent post on how to do content repurposing with blog posts, we are constantly looking for ways to get more mileage out of social media...

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Spread ’em out – how to manage overtourism

"What do we do when the answer is NOT 'more visitors?'" Tourism industry pro Matt Clement with Madden Media asked this very relevant question during a recent conference. While it is true that at the height of the pandemic, many destinations were starved for visitors, others were absolutely jammed with people seeking open spaces and fewer crowds. ---->>...

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Overtourism – what is it, causes of it, find solutions for it

The word "overtourism" isn't new, but since the pandemic, overcrowding and overtourism reached places that traditionally didn't suffer from it. Perhaps your destination is one of those places? ---->> Here is Part Two of our two-part series, Spread 'em Out - How to Manage Overtourism with more ideas from Travel Oregon,...

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Our Roadmap Package for your digital tourism marketing

Does your digital tourism marketing need some tweaking and focus to be more effective? We have a roadmap for you. We're launching a new service in our Tourism Currents Store. It is something that we are doing right now with two different clients, and we decided to give it a name...

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12 years in business: THE most important things we’ve learned

Holy macaroni, we launched Tourism Currents 12 years ago today! Want to know the most important things that we've learned? Never stop being curious. Never stop learning and educating yourself. Never stop being willing to try something worthwhile, even when you're terrified. (Yes, there are times when we're terrified, even after all these years.) Never stop evaluating whether what you are doing...

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Park your tourism marketing videos on YouTube

Is your YouTube channel gathering dust? Something we've been mentioning in our recent social media workshops seems to really resonate with people, and that is paying more attention to YouTube. If your channel is active and you're adding tourism marketing videos on YouTube fairly frequently, good for you. If your channel's most recent upload...

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New to social audio? Here is what it’s like.

We've been hearing about social audio, so we decided to try it out. Stop! 🛑 Before we go any further, remember what we say about "shiny object syndrome" and new social media channels... The questions to always ask yourself first are: 1)  Is my audience, are my markets, on this platform in significant numbers, and 2) ...

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