Can colorful Facebook text posts get more engagement?

  Is it getting harder and harder to get good engagement on your Facebook Page? We've noticed that as well. Yes, Facebook is a "pay to play" environment if you want to make sure that lots of your followers actually see your Page posts. Organic, or unpaid, reach is a struggle. Although Leslie is not...

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Influencers for destination marketing – 5 things to consider

Does using influencers for destination marketing make sense for you? We've been around long enough to see the terms "travel blogger" and "food blogger" and "lifestyle vlogger" all morph into the term "influencer." It's sort of a modern version of the brand ambassador or spokesperson, which dates back to writer Mark Twain selling certain...

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Where to find Tourism Currents on social media

There are several places on social media where we share useful information for tourism, hospitality, and economic development marketing. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and...

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No, you don’t need to be on every social media platform

It is better to be really good at a few of the right social media platforms for YOU, than to spread yourself too thin and be mediocre on all of them. We get this question a lot... Does my destination, attraction, hotel, Main Street, or tourism partner business need to be...

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10 Main Street and economic development blog post ideas

  Tourism is part of economic development. Awhile back we shared Maura Gast's Maxim - "If you build a place that people want to visit, you'll build a place that people want to live, and work, and where businesses will want to be" - in our blog post about local connections, tourism, and...

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Learning resources for tourism marketing newbies

What are some good, reliable resources on digital marketing and social media for someone who is relatively new to destination marketing and tourism? One of our most popular speaking and workshop topics is about how to create more content in less time, with content repurposing. So, when Cleveland, Ohio group tour expert Denise...

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Ask for these influencer campaign stats

  If you hire an influencer/blogger to provide paid media coverage about your destination, what sort of influencer campaign stats should you expect them to share with you? A bunch of online coverage about your town is one of the benefits of hosting an influencer, but you won't have visibility into...

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Organizing social media content – a simple tool

We are all about keeping it simple, and we bet that you are, too. Some photos, video, and audio are a better fit for audiences on LinkedIn than on Facebook. Some video is better shot vertically (for Instagram) and some is better shot horizontally (regular YouTube, but not YouTube Shorts, which...

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How to use social media for economic development

  (Originally published July 3, 2019, updated and republished February 14, 2022.)  Since we often hear the phrase "tourism is the front door to economic development," we began thinking about how social media and digital marketing can grow prosperity by both attracting new businesses, and helping the ones you already have. Our interest in this...

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Heritage and cultural tourism – social media post ideas

  How about some content ideas to promote your heritage and cultural tourism assets? We've long been fans of the Kansas Sampler Foundation, which champions small towns and rural areas across the U.S. Midwestern state of Kansas. One of their most helpful tools is the 8 Rural Culture Elements, which guide people...

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