Make media connections IRL (In Real Life.) Have you wondered which travel blogger and influencer conferences can help you make the media connections that result in coverage for your destination, attraction, or hotel? Here are some ideas to consider as you budget for events to attend ... Travel Media Showcase This is a very...
There are several places on social media where we share useful marketing communications information for tourism. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and attention are valuable.) Give...
"I have 50 million followers who will do anything I tell them to do." Oh horrors! How many times have you heard some version of that statement? It was a line on the TV series "Suits" a couple of weeks ago, which goes to show that influencer marketing has definitely gone...
Friday Flash - an occasional series of short notes when you only have about 5 minutes and, hey, WE only have about 5 minutes. 😄 Let's get real about Millennial travelers. We're in our 50's and we are very glad that we are not Millennials, because we would be super-tired of hearing all of...
Do you know what you are posting on Facebook, Instagram, and Twitter next Wednesday? The dirty secret is that a lot of folks have no idea, because they do not have any sort of social media content calendar. They figure it out on Wednesday morning, if they remember to post at...
Here you go - our Greatest Hits. These are some of our most useful and popular blog posts.... While digging around in years of website Google Analytics data, we decided that many of our followers probably haven't seen some of our most popular posts. You may have just found us, or haven't gotten...
Have you ever thought about working out your website? For many of us, once we get our website up, we don’t pay a lot of attention to it. Just like our bodies, however, our websites can droop and lose their shape quickly. The following are 5 “core strengthening” exercises for you...
The most effective communication engages as many of our human senses as possible. With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. First Steps for Audio in Destination Marketing Start...
We're seeing CVBs and DMOs looking at their blog with fresh eyes and new appreciation. They are getting tired of dealing with one change after another on Facebook and other social media platforms. These smart destination marketers are not giving up on social media, but they know that the ONLY things they can...
Think about this idea.... Are you looking for a straightforward way to connect more effectively with your tourism partners? A private Facebook Group for them might be the answer. It’s a wonderful way to bridge any communications gaps between your CVB, DMO, Chamber, or Main Street organization and individual partners. Benefits of a Private...