Category: Newsletter

We’d love to meet you in person... Here are a few upcoming events where we are honored to be speaking. If you are in the area, please let us know and we'll try to meet you! **  Tourism and Main Street partner workshop on digital marketing for the Vicksburg, Mississippi CVB all...

What would you say if we told you that independent hotels can win big by doing ONE thing well, and doing it a couple of different ways? In this second installment of our special small hotel marketing series (here is Part One, on branding small, independent hotels) we're going to share...

If you think you're seeing more interest in audio content in destination marketing - particularly podcasting - you're right. Over 51% of Americans 12 or older have listened to a podcast (32% listen at least monthly.) Listenership is increasing across every age demographic. Those who listen weekly follow an average of 7 podcasts. 78%...

In the past it was always difficult for small, independent hotels to compete with larger hotel brands. Over the past few years the tide has turned, and now unique, indie places are all the rage. Travelers are looking for standout experiences and have become much more selective regarding where they...

How is your email open rate? Statistics vary, but HubSpot's email study found that emails related to travel had a 28% open rate. If that seems low, remember that people are flooded with information these days; it is hard to get their attention. It is worth your time and effort to improve your...

Update: the live webinar is over, but no worries, you can go here to buy it on-demand any time you wish. Want to be as effective as possible in the least amount of time? Really, who doesn't?! Many destination marketing pros and their tourism partners have told us that they want to...

We feel your pain.... People who took our most recent digital destination marketing survey gave us a lot of honest feedback in the open-ended portions. This question from one participant is similar to what we hear in almost all of our social media workshops: "We don’t really do anything but Facebook. We should do more,...

Are you hosting a conference, workshop, or maybe a small partner event? Use social media to help promote it and get people signed up, even when you have a tiny (or a zero) budget. Since we do a lot of conference speaking, webinars, and social media workshops, we've seen plenty of ways to...

Sometimes, you've got to go back to the basics. It may seem obvious by now that digital marketing and social media are not fads. Online communication is often the norm and not the exception for visitors, guests, and customers, but it is still an uphill battle to get some folks to accept...

You know all that advice about the best times to post on Facebook? The truth is that it depends on when YOUR Page followers are most active on Facebook, and therefore more likely to see your posts. That data changes every day. The most active times on Tuesday may be different than...