Walk away with next week’s social media plan – join our webinar

Have you ever thought, "It's Tuesday and I have NO idea what I'm posting on social media today?" Let's fix that, at least for next week. Please join us for a one-hour, hands-on webinar on Thursday, December 13 at 1 p.m. Eastern, when we'll start with a few marketing goals that you've...

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How DMOs can be better partners to their partners – website edition

We've shared thoughts before about how to build a stronger team of tourism partners, and 3 ways for a DMO to be a better community partner, but now we'd like to address a big problem we see in tourism partner online presence. Bottom line: many of your partners really need your help and...

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Meet travel bloggers and influencers at these conferences

Make media connections IRL (In Real Life.) Have you wondered which travel blogger and influencer conferences can help you make the media connections that result in coverage for your destination, attraction, or hotel? Here are some ideas to consider as you budget for events to attend ... Travel Media Showcase This is a very...

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Where to find Tourism Currents on social media

There are several places on social media where we share useful marketing communications information for tourism. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and attention are valuable.) Give...

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5 tips for influencer marketing in tourism (plus sample contract)

"I have 50 million followers who will do anything I tell them to do." Oh horrors! How many times have you heard some version of that statement? It was a line on the TV series "Suits" a couple of weeks ago, which goes to show that influencer marketing has definitely gone...

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Friday Flash – quick thoughts on Millennial travelers

Friday Flash - an occasional series of short notes when you only have about 5 minutes and, hey, WE only have about 5 minutes. 😄 Let's get real about Millennial travelers. We're in our 50's and we are very glad that we are not Millennials, because we would be super-tired of hearing all of...

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Creating your social media content calendar: a planning process

Do you know what you are posting on Facebook, Instagram, and Twitter next Wednesday? The dirty secret is that a lot of folks have no idea, because they do not have any sort of social media content calendar. They figure it out on Wednesday morning, if they remember to post at...

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Greatest Hits – our most popular and useful blog posts

Here you go - our Greatest Hits. These are some of our most useful and popular blog posts.... While digging around in years of website Google Analytics data, we decided that many of our followers probably haven't seen some of our most popular posts. You may have just found us, or haven't gotten...

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5 “core strengthening” exercises for your website

Have you ever thought about working out your website? For many of us, once we get our website up, we don’t pay a lot of attention to it. Just like our bodies, however, our websites can droop and lose their shape quickly. The following are 5 “core strengthening” exercises for you...

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Audio in destination marketing – reach people through their ears

The most effective communication engages as many of our human senses as possible. With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. First Steps for Audio in Destination Marketing Start...

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