Nov
11
2021
"What do we do when the answer is NOT 'more visitors?'" Tourism industry pro Matt Clement with Madden Media asked this very relevant question during a recent conference. While it is true that at the height of the pandemic, many destinations were starved for visitors, others were absolutely jammed with people seeking open spaces and fewer crowds. ---->>...
Oct
27
2021
The word "overtourism" isn't new, but since the pandemic, overcrowding and overtourism reached places that traditionally didn't suffer from it. Perhaps your destination is one of those places? ---->> Here is Part Two of our two-part series, Spread 'em Out - How to Manage Overtourism with more ideas from Travel Oregon,...
Sep
23
2021
Does your digital tourism marketing need some tweaking and focus to be more effective? We have a roadmap for you. We're launching a new service in our Tourism Currents Store. It is something that we are doing right now with two different clients, and we decided to give it a name...
Sep
09
2021
Holy macaroni, we launched Tourism Currents 12 years ago today! Want to know the most important things that we've learned? Never stop being curious. Never stop learning and educating yourself. Never stop being willing to try something worthwhile, even when you're terrified. (Yes, there are times when we're terrified, even after all these years.) Never stop evaluating whether what you are doing...
Aug
18
2021
Is your YouTube channel gathering dust? Something we've been mentioning in our recent social media workshops seems to really resonate with people, and that is paying more attention to YouTube. If your channel is active and you're adding tourism marketing videos on YouTube fairly frequently, good for you. If your channel's most recent upload...
Aug
06
2021
We've been hearing about social audio, so we decided to try it out. Stop! 🛑 Before we go any further, remember what we say about "shiny object syndrome" and new social media channels... The questions to always ask yourself first are: 1) Is my audience, are my markets, on this platform in significant numbers, and 2) ...
Jul
23
2021
A lot of CVBs and DMOs are asking us about the best ways to use LinkedIn for destination marketing, especially on the B2B and Sales side. Let's give you some content ideas and real-world examples. It's great to see so much interest. After all, LinkedIn is the biggest social media business...
Jun
30
2021
Hey there, hardworking destination marketer, want your social media posts to get more engagement? More engagement on a post means more attention and reach for that post, on every social platform controlled by an algorithm (which is all of them.) Is it hard for you to think of words that will...
Jun
16
2021
Destinations and their tourism partners need to use every available marketing tool in this competitive travel environment. You hear about cross-promotion all the time, but what exactly is it? Will it cost you an arm and a leg to get involved in cross-promotion? How does it benefit your DMO, CVB,...
Jun
02
2021
What if we showed you a simple SEO research technique that is right under your nose? Many destination marketers and tourism partners are a little intimidated by SEO (Search Engine Optimization) for their websites and blogs. Let's make it easier for everyone by showing you how to get a lot of solid SEO...
