Category: Newsletter

  We’ve had a few questions recently regarding TripAdvisor and Yelp review responses. After covering this quite a bit with some of our clients, we thought we'd share a few of those tips with you about how to respond to both good and bad reviews. Good Review Response Tips We always say that...

  How are you getting in front of over 500 million LinkedIn users? A LinkedIn Page is your destination marketing storefront on LinkedIn. Formerly called a LinkedIn Company Page, it is very similar to a brand Facebook Page, but most destination LinkedIn Pages have more of a B2B focus - showing what you can...

Want to know how to get more content in less time? We have two favorite ways to do it.... 1) Take the same content, tweak it to fit each social media platform, and publish it on different days at different times. (Note: this is NOT blasting the same thing out across multiple platforms at...

Need a speaker? Maybe you are in charge of finding speakers for your local, state, or regional tourism conference. Maybe you are looking for an outside expert to lead a workshop that will help your tourism partners use social media more effectively. Maybe a personalized webinar - or even a short series of them - would help your...

(Update - the webinar is over, but we are working to make the recording and handouts available for purchase on demand. We'll post the link here when it's ready.) Have you ever thought, "It's Tuesday and I have NO idea what I'm posting on social media today?" Let's fix that, at...

We've shared thoughts before about how to build a stronger team of tourism partners, and 3 ways for a DMO to be a better community partner, but now we'd like to address a big problem we see in tourism partner online presence. Bottom line: many of your partners really need your help and...

Make media connections IRL (In Real Life.) Have you wondered which travel blogger and influencer conferences can help you make the media connections that result in coverage for your destination, attraction, or hotel? Here are some ideas to consider as you budget for events to attend ... Travel Media Showcase This is a very...

There are several places on social media where we share useful marketing communications information for tourism. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and attention are valuable.) Give us...

"I have 50 million followers who will do anything I tell them to do." Oh horrors! How many times have you heard some version of that statement? It was a line on the TV series "Suits" a couple of weeks ago, which goes to show that influencer marketing has definitely gone...

Friday Flash - an occasional series of short notes when you only have about 5 minutes and, hey, WE only have about 5 minutes. 😄 Let's get real about Millennial travelers. We're in our 50's and we are very glad that we are not Millennials, because we would be super-tired of hearing all of...