Aug
04
2022
Here is what we are seeing with Instagram engagement for tourism marketing these days...
Warning - we might be a bit more cranky than usual about chasing algorithms on social media.
Yes, we had major eye-roll in the last couple of weeks when the head of Instagram, Adam Mosseri, posted this...
Jul
19
2022
Travel and tourism are definitely back with a roar. Are you finding it hard to stay focused and keep up with the pace of change?
So are we - you are NOT alone.
It's been a rough few years, and the challenges seem to keep piling on. Just about everyone is...
Jun
30
2022
Is it getting harder and harder to get good engagement on your Facebook Page?
We've noticed that as well.
Yes, Facebook is a "pay to play" environment if you want to make sure that lots of your followers actually see your Page posts. Organic, or unpaid, reach is a struggle.
Although Leslie is not...
Jun
14
2022
Does using influencers for destination marketing make sense for you?
We've been around long enough to see the terms "travel blogger" and "food blogger" and "lifestyle vlogger" all morph into the term "influencer."
It's sort of a modern version of the brand ambassador or spokesperson, which dates back to writer Mark Twain selling certain...
Jun
10
2022
There are several places on social media where we share useful information for tourism, hospitality, and economic development marketing.
Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and...
May
31
2022
It is better to be really good at a few of the right social media platforms for YOU, than to spread yourself too thin and be mediocre on all of them.
We get this question a lot...
Does my destination, attraction, hotel, Main Street, or tourism partner business need to be...
May
11
2022
Tourism is part of economic development.
Awhile back we shared Maura Gast's Maxim - "If you build a place that people want to visit, you'll build a place that people want to live, and work, and where businesses will want to be" - in our blog post about local connections, tourism, and...
Apr
21
2022
What are some good, reliable resources on digital marketing and social media for someone who is relatively new to destination marketing and tourism?
One of our most popular speaking and workshop topics is about how to create more content in less time, with content repurposing.
So, when Cleveland, Ohio group tour expert Denise...
Apr
07
2022
If you hire an influencer/blogger to provide paid media coverage about your destination, what sort of influencer campaign stats should you expect them to share with you?
A bunch of online coverage about your town is one of the benefits of hosting an influencer, but you won't have visibility into...
Mar
03
2022
We are all about keeping it simple, and we bet that you are, too.
Some photos, video, and audio are a better fit for audiences on LinkedIn than on Facebook.
Some video is better shot vertically (for Instagram) and some is better shot horizontally (regular YouTube, but not YouTube Shorts, which...
