How can our expert social media audit help you?

  You are spending a lot of time and effort on your social media. Are your posts as effective as they can be? We are launching a new product today - our expert social media audit. You have looked at your Facebook Page or LinkedIn Page or Instagram account SO many times...

Continue reading →

Tourism 2023 – 7 marketing moves to make now [INFOGRAPHIC]

Want some early tourism 2023 wins? Focus on this To Do list from us, shown as an infographic. We put our heads together to think about what you can do RIGHT NOW to set yourself up for a more successful 2023 as a destination, attraction, hotel, or tourism partner business. No one...

Continue reading →

NATJA – a cost-effective way to connect with travel media

  We recently spent time speaking with an organization that we think could benefit our North American DMO followers (DMOs are Destination Marketing Organizations such as CVBs, Chambers of Commerce, Visitor Bureaus, Tourist Boards, and Main Street organizations). The North American Travel Journalists Association (NATJA) is a very affordable way for...

Continue reading →

3 things boutique hotels/small hotels excel at . . . and your hotel can too

Since Covid, we’ve noticed a renaissance in boutique hotels/small hotels use. To say that hotel stays have changed dramatically over the past few years is an understatement. Between battling Airbnb’s and Covid, hotels have been through the wringer. Of course, all aspects of travel have been affected over the...

Continue reading →

Travel content creators – let’s get real

The best influencer marketing campaigns are a true partnership. Yes, a paid one, but still a partnership. When travel creator Lauren Gay asked DMOs that she'd worked with for some feedback to use during her breakout session at the recent TBEX North America 2022 conference, one comment stood out to her,...

Continue reading →

New LinkedIn features for your tourism marketing

  There is a lot going on with LinkedIn these days. How do your LI personal profile and Page look? It is the world's biggest social network; over 875 million members in more than 200 countries and territories. Your destination, attraction, hotel, or business Page on LinkedIn is your organization's storefront on...

Continue reading →

Is chasing Instagram engagement a fool’s errand?

  Here is what we are seeing with Instagram engagement for tourism marketing these days... Warning - we might be a bit more cranky than usual about chasing algorithms on social media. Yes, we had major eye-roll in the last couple of weeks when the head of Instagram, Adam Mosseri, posted this...

Continue reading →

How to work with Tourism Currents – 6 ways to add us to your brain trust

Updated January 19, 2023. Travel and tourism are definitely back with a roar. Are you finding it hard to stay focused and keep up with the pace of change? So are we - you are NOT alone. It's been a rough few years, and the challenges seem to keep piling on. Just...

Continue reading →

Can colorful Facebook text posts get more engagement?

  Is it getting harder and harder to get good engagement on your Facebook Page? We've noticed that as well. Yes, Facebook is a "pay to play" environment if you want to make sure that lots of your followers actually see your Page posts. Organic, or unpaid, reach is a struggle. Although Leslie is not...

Continue reading →

Influencers for destination marketing – 5 things to consider

Does using influencers for destination marketing make sense for you? We've been around long enough to see the terms "travel blogger" and "food blogger" and "lifestyle vlogger" all morph into the term "influencer." It's sort of a modern version of the brand ambassador or spokesperson, which dates back to writer Mark Twain selling certain...

Continue reading →