Friday Flash - an occasional series of short notes when you only have about 5 minutes and, hey, WE only have about 5 minutes. 😄 Let's get real about Millennial travelers. We're in our 50's and we are very glad that we are not Millennials, because we would be super-tired of hearing all of...

Do you know what you are posting on Facebook, Instagram, and Twitter next Wednesday? The dirty secret is that a lot of folks have no idea, because they do not have any sort of social media content calendar. They figure it out on Wednesday morning, if they remember to post at...

Here you go - our Greatest Hits. These are some of our most useful and popular blog posts.... While digging around in years of website Google Analytics data, we decided that many of our followers probably haven't seen some of our most popular posts. You may have just found us, or haven't gotten...

Have you ever thought about working out your website? For many of us, once we get our website up, we don’t pay a lot of attention to it. Just like our bodies, however, our websites can droop and lose their shape quickly. The following are 5 “core strengthening” exercises for you...

The most effective communication engages as many of our human senses as possible. With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. First Steps for Audio in Destination Marketing Start...

  ---->> Here is a one-minute video summary of this blog post:   ---->> Here is the audio version of this blog post:   We're seeing CVBs and DMOs looking at their blog with fresh eyes and new appreciation. They are getting tired of dealing with one change after another on Facebook and other social media...

Think about this idea.... Are you looking for a straightforward way to connect more effectively with your tourism partners? A private Facebook Group for them might be the answer. It’s a wonderful way to bridge any communications gaps between your CVB, DMO, Chamber, or Main Street organization and individual partners. Benefits of a Private...

Does your town need a tourism app? We say, probably not. If you do not already have a responsive, fast, mobile-friendly website that is search engine optimized, you do NOT need to be messing around with a destination app. You need to devote your resources to improving your website. But, Isn't an App Important in...

It's not sexy, but it's true. The most important moves that lead to social media success don't cost you anything. They're free. But they do have a cost in time and brainpower. It's a fair price to pay, we think. Our March 27 breakout session next week at the 2018 Main Street Now annual conference about vibrant downtowns...

Tourism marketing for a county can be a challenge from two directions: Visitors don't generally plan travel to counties, so they don't look for information by county name, and  Smaller county destinations may feel slighted that branding and emphasis is focused on the larger towns in the county that...