May
06
2019
Which social media and digital marketing platforms are working well for tourism professionals and partners like you, and which are not? What are some online marketing priorities for smaller DMOs? How can I keep my skills sharp and up-to-date? This is our second tourism industry survey on how people are using social media,...
Mar
19
2019
We’ve had a few questions recently regarding TripAdvisor and Yelp review responses. After covering this quite a bit with some of our clients, we thought we'd share a few of those tips with you about how to respond to both good and bad reviews.
Good Review Response Tips
We always say that...
Feb
26
2019
How are you getting in front of over 500 million LinkedIn users? A LinkedIn Page for tourism is your destination marketing storefront on LinkedIn. Formerly called a LinkedIn Company Page, it is very similar to a brand Facebook Page, but most destination LinkedIn Pages have more of a B2B focus - showing what...
Jan
30
2019
Want to know how to get more content in less time? We have two favorite ways to do it.... 1) Take the same content, tweak it to fit each social media platform, and publish it on different days at different times. (Note: this is NOT blasting the same thing out across multiple platforms at...
Jan
17
2019
Need a speaker? Maybe you are in charge of finding speakers for your local, state, or regional tourism conference. Maybe you are looking for an outside expert to lead a workshop that will help your tourism partners use social media more effectively. Maybe a personalized webinar - or even a short series of them - would help your...
Dec
04
2018
(Update - the live webinar is over, but we've made it available on-demand. Go here to get the content planning webinar recording, all the handouts, and a PDF of our slides.)
Have you ever thought, "It's Tuesday and I have NO idea what I'm posting on social media today?" Let's fix...
Nov
10
2018
We've shared thoughts before about how to build a stronger team of tourism partners, and 3 ways for a DMO to be a better community partner, but now we'd like to address a big problem we see in tourism partner online presence. Bottom line: many of your partners really need your help and...
Oct
18
2018
(Last post update - February 5, 2020) Make media connections IRL (In Real Life.) Have you wondered which travel blogger and influencer conferences can help you make the media connections that result in coverage for your destination, attraction, or hotel? Here are some ideas to consider as you budget for events to...
Oct
02
2018
There are several places on social media where we share useful marketing communications information for tourism. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and attention are valuable.) Give us...
Sep
20
2018
"I have 50 million followers who will do anything I tell them to do." Oh horrors! How many times have you heard some version of that statement? It was a line on the TV series "Suits" a couple of weeks ago, which goes to show that influencer marketing has definitely gone...
