Have you ever thought about working out your website? For many of us, once we get our website up, we don’t pay a lot of attention to it. Just like our bodies, however, our websites can droop and lose their shape quickly. The following are 5 “core strengthening” exercises for you...
The most effective communication engages as many of our human senses as possible. With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. First Steps for Audio in Destination Marketing Start...
---->> Here is a one-minute video summary of this blog post: ---->> Here is the audio version of this blog post: Download link for the audio version on Podbean (mp3) We're seeing CVBs and DMOs looking at their blog with fresh eyes and new appreciation. They are getting tired of dealing with one change...
Think about this idea.... Are you looking for a straightforward way to connect more effectively with your tourism partners? A private Facebook Group for them might be the answer. It’s a wonderful way to bridge any communications gaps between your CVB, DMO, Chamber, or Main Street organization and individual partners. Benefits of a Private...
Does your town need a tourism app? We say, probably not. If you do not already have a responsive, fast, mobile-friendly website that is search engine optimized, you do NOT need to be messing around with a destination app. You need to devote your resources to improving your website. But, Isn't an App Important in...
It's not sexy, but it's true. The most important moves that lead to social media success don't cost you anything. They're free. But they do have a cost in time and brainpower. It's a fair price to pay, we think. Our March 27 breakout session next week at the 2018 Main Street Now annual conference about vibrant downtowns...
Tourism marketing for a county can be a challenge from two directions: Visitors don't generally plan travel to counties, so they don't look for information by county name, and Smaller county destinations may feel slighted that branding and emphasis is focused on the larger towns in the county that...
Many in the destination and hotel marketing worlds are worrying about the latest "Facebook Apocalypse" - that their Facebook Page posts will soon have a lot less organic reach, unless they pay to boost visibility through advertising. Chairman and CEO Mark Zuckerberg announced that: "Public content -- posts from businesses, brands and media...
Have a little budget left for events that can help you with your destination marketing? Sure, we run an online course in social media for tourism, but we are also enthusiastic about the value of in-person learning. Here are some of the 2018 tourism conferences that we either recommend, or are honored...
It's that time of year, when thoughts turn to trends in tourism and destination marketing. Here's the thing, though. A big pile of trends, of "Pay attention to mobile!" plus "Pay attention to video!" plus "Pay attention to Augmented Reality and Virtual Reality!" plus "Don't forget chatbots!" plus "What about influencer...