Can you answer this question? 👉 "Describe your ideal visitor, customer, or guest, aka 'target markets' in marketing-speak. It can be more than one sort of person (a certain type of family and also a particular type of business traveler) but describe them, in detail, down to their car, clothes, eating preferences, and...
The long-awaited recovery may happen sooner than we thought. Part of our work in digital destination marketing education is to be your scouts. Your "ear to the ground." Your no-nonsense advisors about trends. Lately, we have a sense that significant tourism industry recovery may happen a bit earlier than many had expected. Conventional wisdom seemed to...
Have you wondered how your destination can become film friendly? It doesn’t happen overnight, but there are steps you can take to let the right people know what your destination can offer to those who are looking to find the “perfect location” for a movie, TV show, commercial, or...
What are our followers interested in on Tourism Currents social media? There's an expression - "Eat your own dog food" - which is a rather gross way of saying, "Take your own advice." For years we've been encouraging clients and subscribers to integrate their destination marketing so that they don't operate social channels,...
How is your marketing budget looking these days? One of our clients recently asked us to include basic budget spending advice in a presentation - what would we recommend for organizations with no money or time, some money and time, and a decent amount of money and time. That challenged us to...
We always say to give them what they're Googling for. Do you and your tourism partner websites, your social media, and (especially!) your partner Google My Business listings have the best answers right now? We decided to use the easiest way to see what people are looking for in this moment:...
This is a little unusual for us. Normally we're very focused on tips, trends, and educational work in digital destination marketing and social media. But right now, we are like a lot of you... some days we're just mentally exhausted. We sat and thought about it. Did we want to write a blog...
Over the past few months, we put together some marketing ideas for small, independent hotels. The first in our series was Help for branding small, independent hotels, followed by Small hotel marketing – win with engagement. This third installment of our Small, Independent Hotel Marketing series is about responding to hotel reviews, particularly...