Small hotel marketing – win with engagement

What would you say if we told you that independent hotels can win big by doing ONE thing well, and doing it a couple of different ways? In this second installment of our special small hotel marketing series (here is Part One, on branding small, independent hotels and Part Three is...

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7 questions to ask before starting a tourism podcast

If you think you're seeing more interest in audio content in destination marketing - particularly podcasting - you're right. This is Part One of a short series - Part Two is Podcasting for destination marketing: you can do this! Over 51% of Americans 12 or older have listened to a podcast (32% listen at...

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Help for branding small, independent hotels

In the past it was always difficult for small, independent hotels to compete with larger hotel brands. Over the past few years the tide has turned, and now unique, indie places are all the rage. Travelers are looking for standout experiences and have become much more selective regarding where they...

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Quick ways to segment an email list

How is your email marketing open rate? Statistics vary, but HubSpot's email study found that emails related to travel had a 28% open rate. If that seems low, remember that people are flooded with information these days; it is hard to get their attention. It is worth your time and effort to improve...

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Taming the beast – social media time management webinar

Update: the live webinar is over, but no worries, you can go here to buy it on-demand any time you wish. Want to be as effective as possible in the least amount of time? Really, who doesn't?! Many destination marketing pros and their tourism partners have told us that they want to...

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How to be more efficient with social media

We feel your pain.... People who took our most recent digital destination marketing survey gave us a lot of honest feedback in the open-ended portions. This question from one participant is similar to what we hear in almost all of our social media workshops: "We don’t really do anything but Facebook. We should do more,...

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Social media to promote a workshop or conference

Are you hosting an in-person or virtual conference, workshop, or maybe a small partner event? Use social media to help promote it and get people signed up, even when you have a tiny (or a zero) budget. Since we do a lot of conference speaking, webinars, and social media workshops, we've seen...

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5 ways social media helps small business tourism partners

Sometimes, you've got to go back to the basics. It may seem obvious by now that digital marketing and social media are not fads. Online communication is often the norm and not the exception for visitors, guests, and customers, but it is still an uphill battle to get some folks to accept...

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The best times to post on your Facebook Page

You know all that advice about the best times to post on Facebook? The truth is that it depends on when YOUR Page followers are most active on Facebook, and therefore more likely to see your posts. That data changes every day. The most active times on Tuesday may be different than...

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How to use social media for economic development

Since we often hear the phrase "tourism is the front door to economic development," we began thinking about how social media and digital marketing can grow prosperity by both attracting new businesses, and helping the ones you already have. Our interest in this topic is also a natural outgrowth of our continuing educational...

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