Tourism Currents shares decades of knowledge and experience in social media, destination marketing, and tourism partner attractions, hotels, and small businesses.

Since launching Tourism Currents in September 2009, we have taught thousands of people how to use social media marketing for tourism, hospitality, and economic development.

We’ve worked with both full-time destination marketers at CVBs and DMOs, and with “Mighty Teams of One” who do marketing on top of many other tasks at their Main Street organization, Chamber of Commerce, historic site, scenic byway, tour operator business, etc.

Tourism Currents was co-founded by Sheila Scarborough and Becky McCray. We were joined in 2012 by Leslie McLellan, who brings her own years of expertise as a small business/small town marketing consultant with Just A Small Town Girl, plus hotel marketing chops and ideas from building two DMOs from the ground up.

Leslie retired in January 2024, so these days, Sheila Scarborough does all Tourism Currents training and consulting.

What We Believe

We feel strongly that the only way to keep up with the pace of change in tourism marketing is to commit to being a lifelong learner.

If you want your staff and partners to be competent and confident with their social media and digital marketing for tourism, hospitality, or economic development, it takes constant adaptation and continuous learning.

Sheila is learning every day, right alongside you, then she teaches you what she knows, without hype or fluff.

The Power to Reach Visitors, Guests, and Customers Worldwide

Social media, websites, blogs, and email are the most powerful communications tools since the printing press.

We think you should take them seriously, give them the attention they deserve, and don’t be intimidated by the technology that they’re built on, or the constant changes that are simply business as usual in today’s world. We are your guides and scouts to keep up with necessary knowledge, and avoid silly hype and shiny objects.

Even the smallest town, the smallest attraction or hotel or business, can use these tools to tell their story to anyone around the world.

We enjoy showing you how, as you’ll see in our self-paced online course in social media for tourism, three-part strategic Roadmap Package, consulting and coaching sessions, conference speaking, blog posts, and biweekly free newsletter.

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Here is how to work with us.

The Original Women of Tourism Currents

Social media training and workshops with the Tourism Currents team.

Sheila Scarborough

Sheila Scarborough is the face and voice of Tourism Currents today. She is a speaker, trainer, and writer based in Texas, writes for numerous magazines, newspapers, and blogs, and speaks about social media to a variety of audiences. She’s a Clarion communications award winner, an Austin American-Statesman “Texas Social Media Award” winner, a U.S. Navy veteran, and a Navy Master Training Specialist.

Becky McCray

Although she stepped away from Tourism Currents years ago, Becky McCray still provides occasional strategic input as our “Founder Emeritus.” She is a small town entrepreneur in Oklahoma, where she operates a cattle ranch with her husband. She is a sought-after speaker on rural revitalization, and the co-author (with Barry Moltz) of the award-winning book Small Town Rules.

Leslie McLellan

Leslie McLellan is now a retired tourism professional in Montana (originally from California) with over 20 years of experience in destination marketing. She turned a “no budget” crisis into a nationally-recognized case study in social media marketing, featured on Social Media Examiner. She’s presented at the TBEX travel creators conference, the national Main Street Conference, and eTourism Summit.


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