Tourism is part of economic development. Awhile back we shared Maura Gast's Maxim - "If you build a place that people want to visit, you'll build a place that people want to live, and work, and where businesses will want to be" - in our blog post about local connections, tourism, and...
What are some good, reliable resources on digital marketing and social media for someone who is relatively new to destination marketing and tourism? One of our most popular speaking and workshop topics is about how to create more content in less time, with content repurposing. So, when Cleveland, Ohio group tour expert Denise...
If you hire an influencer/blogger to provide paid media coverage about your destination, what sort of influencer campaign stats should you expect them to share with you? A bunch of online coverage about your town is one of the benefits of hosting an influencer, but you won't have visibility into...
We are all about keeping it simple, and we bet that you are, too. Some photos, video, and audio are a better fit for audiences on LinkedIn than on Facebook. Some video is better shot vertically (for Instagram) and some is better shot horizontally (regular YouTube, but not YouTube Shorts, which...
(Originally published July 3, 2019, updated and republished February 14, 2022.) Since we often hear the phrase "tourism is the front door to economic development," we began thinking about how social media and digital marketing can grow prosperity by both attracting new businesses, and helping the ones you already have. Our interest in this...
How about some content ideas to promote your heritage and cultural tourism assets? We've long been fans of the Kansas Sampler Foundation, which champions small towns and rural areas across the U.S. Midwestern state of Kansas. One of their most helpful tools is the 8 Rural Culture Elements, which guide people...
What is your most important role in your community? We're thinking a lot these days about tourism in a rather chaotic time. It is very frustrating and discouraging to feel that you have no control over what is going on around you. The fact is, even though there is a lot that...
How about ONE big trend in 2022 for your digital tourism marketing? The last thing our tired brains need right now is something like "10 Tourism Trends!" or "25 Ways That the Tourism Industry is Forever Changed!" We are going to give you one thing to think about. Spend more time and...
This post was updated on December 27, 2021. "See First" for a Facebook Page is now called "Favorites." Many in the destination and hotel marketing worlds are worrying about the latest "Facebook Apocalypse" - that their Facebook Page posts will soon have a lot less organic reach, unless they pay...
We are ALL about repurposing and creating more content in less time. We figure you are, too. From our early thoughts about content and chocolate milkshakes, to a more recent post on how to do content repurposing with blog posts, we are constantly looking for ways to get more mileage out of social media...