Jul
23
2021
A lot of CVBs and DMOs are asking us about the best ways to use LinkedIn for destination marketing, especially on the B2B and Sales side. Let's give you some content ideas and real-world examples. It's great to see so much interest. After all, LinkedIn is the biggest social media business...
Jun
30
2021
Hey there, hardworking destination marketer, want your social media posts to get more engagement? More engagement on a post means more attention and reach for that post, on every social platform controlled by an algorithm (which is all of them.) Is it hard for you to think of words that will...
Jun
16
2021
Destinations and their tourism partners need to use every available marketing tool in this competitive travel environment. You hear about cross-promotion all the time, but what exactly is it? Will it cost you an arm and a leg to get involved in cross-promotion? How does it benefit your DMO, CVB,...
Jun
02
2021
What if we showed you a simple SEO research technique that is right under your nose? Many destination marketers and tourism partners are a little intimidated by SEO (Search Engine Optimization) for their websites and blogs. Let's make it easier for everyone by showing you how to get a lot of solid SEO...
May
20
2021
Lifelong learners (is that you?) have the confidence to succeed in today's fast-paced world, because they have the knowledge. It would be a lot simpler if marketing communications stayed the same over time, especially the digital tools. You would figure out how social media or digital marketing work for your destination, attraction, hotel, or...
May
05
2021
After this past year, who can blame you for running a little short on creative energy? Some days, it feels impossible to come up with any more content ideas for your tourism marketing, especially the endless demands of social media. Brain lock sets in, and who can THINK of one more...
Apr
02
2021
Can you answer this question? 👉 "Describe your ideal visitor, customer, or guest, aka 'target markets' in marketing-speak. It can be more than one sort of person (a certain type of family and also a particular type of business traveler) but describe them, in detail, down to their car, clothes, eating preferences, and...
Mar
17
2021
The long-awaited recovery may happen sooner than we thought. Part of our work in digital destination marketing education is to be your scouts. Your "ear to the ground." Your no-nonsense advisors about trends. Lately, we have a sense that significant tourism industry recovery may happen a bit earlier than many had expected. Conventional wisdom seemed to...
Dec
02
2020
What are our followers interested in on Tourism Currents social media? There's an expression - "Eat your own dog food" - which is a rather gross way of saying, "Take your own advice." For years we've been encouraging clients and subscribers to integrate their destination marketing so that they don't operate social channels,...
