Posts by: Sheila

There are over 2 billion monthly active users on Facebook. Most are not in the U.S. The largest number of users is in India, then the U.S., then Brazil, then Indonesia, then Mexico. If you want to connect with international travelers, try using Facebook to target visitors worldwide. We gave this...

Let's face it - the competition is fierce to rank on Page One of search engine results for many of the keywords that travelers use to find things. One way to overcome that is to not only search engine optimize your text content, but also your photos, video, and audio....

  Which social media and digital marketing platforms are working well for tourism professionals and partners like you, and which are not? What are some online marketing priorities for smaller DMOs? How can I keep my skills sharp and up-to-date? This is our second tourism industry survey on how people are using social media,...

  How are you getting in front of over 500 million LinkedIn users? A LinkedIn Page is your destination marketing storefront on LinkedIn. Formerly called a LinkedIn Company Page, it is very similar to a brand Facebook Page, but most destination LinkedIn Pages have more of a B2B focus - showing what you can...

Want to know how to get more content in less time? We have two favorite ways to do it.... 1) Take the same content, tweak it to fit each social media platform, and publish it on different days at different times. (Note: this is NOT blasting the same thing out across multiple platforms at...

Need a speaker? Maybe you are in charge of finding speakers for your local, state, or regional tourism conference. Maybe you are looking for an outside expert to lead a workshop that will help your tourism partners use social media more effectively. Maybe a personalized webinar - or even a short series of them - would help your...

(Update - the webinar is over, but we've made it available on-demand. The link is below.) Have you ever thought, "It's Tuesday and I have NO idea what I'm posting on social media today?" Let's fix that, at least for next week. Please join us for a one-hour, hands-on webinar on Thursday, December...

Make media connections IRL (In Real Life.) Have you wondered which travel blogger and influencer conferences can help you make the media connections that result in coverage for your destination, attraction, or hotel? Here are some ideas to consider as you budget for events to attend ... Travel Media Showcase This is a very...

There are several places on social media where we share useful marketing communications information for tourism. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and attention are valuable.) Give us...

Friday Flash - an occasional series of short notes when you only have about 5 minutes and, hey, WE only have about 5 minutes. 😄 Let's get real about Millennial travelers. We're in our 50's and we are very glad that we are not Millennials, because we would be super-tired of hearing all of...