Marketing ideas for every budget

How is your marketing budget looking these days? One of our clients recently asked us to include basic budget spending advice in a presentation - what would we recommend for organizations with no money or time, some money and time, and a decent amount of money and time. That challenged us to...

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How to do Instagram hashtag research for tourism marketing

  Which hashtags will get your Instagram posts in front of the right people? An amazing photo is not enough to get people's attention on Instagram; it is merely a first step. The rest of the recipe for success is a compelling description, and the right hashtags. That's because hashtags help...

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Is it safe to travel to your town? How will visitors know?

  We always say to give them what they're Googling for. Do you and your tourism partner websites, your social media, and (especially!) your partner Google My Business listings have the best answers right now? We decided to use the easiest way to see what people are looking for in this moment:...

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3 ways to lift yourself up by lifting others

This is a little unusual for us. Normally we're very focused on tips, trends, and educational work in digital destination marketing and social media. But right now, we are like a lot of you... some days we're just mentally exhausted. We sat and thought about it. Did we want to write a blog...

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The 2 Things – online marketing basics

We boil it down, especially for tourism and Main Street / downtown partners... What do you absolutely HAVE to do to avoid being invisible online? What can you absolutely NOT ignore, or blow off because you’re "too busy?" We call it The 2 Things. If you are a CVB, DMO, Chamber, Main Street or...

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Podcasting for destination marketing: you can do this!

The relatively recent combination of multiple digital audio hosting services and directories, smartphones everywhere creating a simpler user experience, and frustration with overcrowded channels like Facebook has meant lots of interest in podcasting for destination marketing. This is Part Two of our short podcasting series - Part One is 7 questions to ask before starting a tourism...

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Is it time to launch an online store?

Tourism partners (and a lot of DMOs) need income NOW. Is an online store the answer? Here is our response - maybe. Let's talk about how to approach this issue as destinations try to survive the coronavirus - go here to read our advice about things to do right now to come out of this pandemic in...

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Tourism marketing and coronavirus: decisions now are key to what happens later

Work and planning now will determine your success when travel re-opens. The world is in the throes of a horrendous pandemic. National economies are "on ice" as spending grinds to a halt. Millions of people are trying to sort out working remotely, IF they can keep their jobs. Travel and tourism activity...

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See Tourism Currents in person at these events

We’d love to meet you in person... Here are a few upcoming events where we are honored to be speaking. If you are in the area, please let us know and we'll try to meet you! **  Tourism and Main Street partner workshop on digital marketing for the Vicksburg, Mississippi CVB all...

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7 questions to ask before starting a tourism podcast

If you think you're seeing more interest in audio content in destination marketing - particularly podcasting - you're right. This is Part One of a short series - Part Two is Podcasting for destination marketing: you can do this! Over 51% of Americans 12 or older have listened to a podcast (32% listen at...

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