Posts by: Sheila

Want to know how to get more content in less time? We have two favorite ways to do it.... 1) Take the same content, tweak it to fit each social media platform, and publish it on different days at different times. (Note: this is NOT blasting the same thing out across multiple platforms at...

Need a speaker? Maybe you are in charge of finding speakers for your local, state, or regional tourism conference. Maybe you are looking for an outside expert to lead a workshop that will help your tourism partners use social media more effectively. Maybe a personalized webinar - or even a short series of them - would help your...

(Update - the webinar is over, but we are working to make the recording and handouts available for purchase on demand. We'll post the link here when it's ready.) Have you ever thought, "It's Tuesday and I have NO idea what I'm posting on social media today?" Let's fix that, at...

Make media connections IRL (In Real Life.) Have you wondered which travel blogger and influencer conferences can help you make the media connections that result in coverage for your destination, attraction, or hotel? Here are some ideas to consider as you budget for events to attend ... Travel Media Showcase This is a very...

There are several places on social media where we share useful marketing communications information for tourism. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and attention are valuable.) Give...

Friday Flash - an occasional series of short notes when you only have about 5 minutes and, hey, WE only have about 5 minutes. 😄 Let's get real about Millennial travelers. We're in our 50's and we are very glad that we are not Millennials, because we would be super-tired of hearing all of...

Do you know what you are posting on Facebook, Instagram, and Twitter next Wednesday? The dirty secret is that a lot of folks have no idea, because they do not have any sort of social media content calendar. They figure it out on Wednesday morning, if they remember to post at...

Here you go - our Greatest Hits. These are some of our most useful and popular blog posts.... While digging around in years of website Google Analytics data, we decided that many of our followers probably haven't seen some of our most popular posts. You may have just found us, or haven't gotten...

The most effective communication engages as many of our human senses as possible. With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. First Steps for Audio in Destination Marketing Start...

  ---->> Here is a one-minute video summary of this blog post:   ---->> Here is the audio version of this blog post: Download link for the audio version on Podbean (mp3)   We're seeing CVBs and DMOs looking at their blog with fresh eyes and new appreciation. They are getting tired of dealing with one change...