Running out of content ideas? We can help.

After this past year, who can blame you for running a little short on creative energy? Some days, it feels impossible to come up with any more content ideas for your tourism marketing, especially the endless demands of social media. Brain lock sets in, and who can THINK of one more...

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Build a traveler persona for better destination marketing

Can you answer this question? 👉 "Describe your ideal visitor, customer, or guest, aka 'target markets' in marketing-speak. It can be more than one sort of person (a certain type of family and also a particular type of business traveler) but describe them, in detail, down to their car, clothes, eating preferences, and...

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Are you ready if tourism recovers faster than expected?

The long-awaited recovery may happen sooner than we thought. Part of our work in digital destination marketing education is to be your scouts. Your "ear to the ground." Your no-nonsense advisors about trends. Lately, we have a sense that significant tourism industry recovery may happen a bit earlier than many had expected. Conventional wisdom seemed to...

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Get more links to your CVB, DMO, or tourism partner website

 

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What’s hot on our social media channels?

What are our followers interested in on Tourism Currents social media? There's an expression - "Eat your own dog food" - which is a rather gross way of saying, "Take your own advice." For years we've been encouraging clients and subscribers to integrate their destination marketing so that they don't operate social channels,...

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Marketing ideas for every budget

How is your marketing budget looking these days? One of our clients recently asked us to include basic budget spending advice in a presentation - what would we recommend for organizations with no money or time, some money and time, and a decent amount of money and time. That challenged us to...

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How to do Instagram hashtag research for tourism marketing

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Is it safe to travel to your town? How will visitors know?

  We always say to give them what they're Googling for. Do you and your tourism partner websites, your social media, and (especially!) your partner Google My Business listings have the best answers right now? We decided to use the easiest way to see what people are looking for in this moment:...

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3 ways to lift yourself up by lifting others

This is a little unusual for us. Normally we're very focused on tips, trends, and educational work in digital destination marketing and social media. But right now, we are like a lot of you... some days we're just mentally exhausted. We sat and thought about it. Did we want to write a blog...

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The 2 Things – online marketing basics

We boil it down, especially for tourism and Main Street / downtown partners... What do you absolutely HAVE to do to avoid being invisible online? What can you absolutely NOT ignore, or blow off because you’re "too busy?" We call it The 2 Things. If you are a CVB, DMO, Chamber, scenic byway, Main...

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