How to build a successful LinkedIn Page for tourism

  How are you getting in front of over 500 million LinkedIn users? A LinkedIn Page is your destination marketing storefront on LinkedIn. Formerly called a LinkedIn Company Page, it is very similar to a brand Facebook Page, but most destination LinkedIn Pages have more of a B2B focus - showing what you can...

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How to do content repurposing with blog posts

Want to know how to get more content in less time? We have two favorite ways to do it.... 1) Take the same content, tweak it to fit each social media platform, and publish it on different days at different times. (Note: this is NOT blasting the same thing out across multiple platforms at...

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Need a social media speaker or workshop? We can help.

Need a speaker? Maybe you are in charge of finding speakers for your local, state, or regional tourism conference. Maybe you are looking for an outside expert to lead a workshop that will help your tourism partners use social media more effectively. Maybe a personalized webinar - or even a short series of them - would help your...

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Walk away with next week’s social media plan – join our webinar

(Update - the webinar is over, but we are working to make the recording and handouts available for purchase on demand. We'll post the link here when it's ready.) Have you ever thought, "It's Tuesday and I have NO idea what I'm posting on social media today?" Let's fix that, at...

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Meet travel bloggers and influencers at these conferences

Make media connections IRL (In Real Life.) Have you wondered which travel blogger and influencer conferences can help you make the media connections that result in coverage for your destination, attraction, or hotel? Here are some ideas to consider as you budget for events to attend ... Travel Media Showcase This is a very...

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Where to find Tourism Currents on social media

There are several places on social media where we share useful marketing communications information for tourism. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and attention are valuable.) Give us...

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Friday Flash – quick thoughts on Millennial travelers

Friday Flash - an occasional series of short notes when you only have about 5 minutes and, hey, WE only have about 5 minutes. 😄 Let's get real about Millennial travelers. We're in our 50's and we are very glad that we are not Millennials, because we would be super-tired of hearing all of...

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Creating your social media content calendar: a planning process

Do you know what you are posting on Facebook, Instagram, and Twitter next Wednesday? The dirty secret is that a lot of folks have no idea, because they do not have any sort of social media content calendar. They figure it out on Wednesday morning, if they remember to post at...

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Greatest Hits – our most popular and useful blog posts

Here you go - our Greatest Hits. These are some of our most useful and popular blog posts.... While digging around in years of website Google Analytics data, we decided that many of our followers probably haven't seen some of our most popular posts. You may have just found us, or haven't gotten...

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Audio in destination marketing – reach people through their ears

The most effective communication engages as many of our human senses as possible. With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. First Steps for Audio in Destination Marketing Start...

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