What should we NOT do when using social media to promote tourism?
One of our charter members asked us about what NOT to do when using social media to promote tourism. What a great question! Here are the big three answers:
- Don’t ignore it; it’s not going away.
- Don’t think you can’t do it, because you can. We’re here with education and support.
- Don’t forget everything you already know about how to treat people; how to interact. Think of the web as an extension of your visitors center or your front room. Be helpful.
Here are a few other “Don’ts” pulled from our lessons:
- Don’t jump in and start talking, until you listen first. (Intro Workshop)
- Don’t ignore negative comments online. (Lesson One: Listening)
- The “rules” of online networking, and don’t ask opinions if you won’t use them. (Lesson Four: Online Champions)
- Don’t bombard people with your press release. (Lesson Five: Promoting Events)
- Don’t confuse a general audience with a targeted market. (Lesson Six: Tours)
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