We are often asked by destinations, attractions, and hotels about how to use Twitter for tourism and destination marketing, including how to find travelers and prospective visitors on Twitter.
One of the simplest ways to do that is by participating in (and in some cases, paying to sponsor) travel and tourism Twitter chats.
What is a Twitter Chat?
A Twitter chat is usually a set time frame (normally one hour, sometimes less) when people gather on Twitter for a live discussion around a particular topic. They can be regularly scheduled, or one-off events.
Each tweet includes the chat hashtag, so if you do a search on that hashtag, all related tweets can be grouped together and you can follow the conversation.
It’s a focused, fast-paced way to make connections and build relationships with other chat participants, learn valuable information, pick up a few followers, and get more visibility for your Twitter account.
Try a dashboard tool like TweetChat to manage the flow of information and automatically get the chat hashtag into each tweet. (Update April 2019 – TweetChat has been acting wonky lately; not refreshing during chats. May not be a useful tool any longer.)
If you pay to sponsor a Twitter chat, the chat host should provide as much data as possible afterwards about the engagement rates and possible reach of the chat, plus do before-during-after promotion of your brand across their social media channels and email list.
Why wouldn’t a tourism organization or tourism partner want to get in front of social-savvy travel enthusiasts?
Here is our current list of travel and tourism Twitter chats …. if we missed one, please drop us an email at Admin at tourismcurrents dot com.
We prefer to list non-commercial chats that are not hosted by a travel brand (like #ExpediaChat, for example, run by Expedia.com.) Additions to this list are at our discretion.
First, a chat just for tourism professionals
At Tourism Currents, we are proud to be part of the organizing team for #tourismchat, a Twitter chat about destination marketing that was originally started in February 2010 by tourism pros Anne Hornyak Swoboda and Betsy Decillis.
The chat is monthly, with a variety of topics and often a guest host who is an industry expert. It’s an excellent opportunity for professional development.
(Update April 2019 – we’ve also experimented twice with running the chat as a Facebook Live event, which has been very successful – here are the recorded chat videos.)
General travel Twitter chats
** The #TravelSkills chat – every Friday at 12 noon Eastern. More about the Travel Skills chat.
** The #TTOT (Travel Talk on Twitter) chat – every Tuesday, twice a day at 9:30 a.m. and again at 9:30 p.m. GMT. More about the Travel Talk on Twitter chat. You can also use the #TTOT hashtag during the rest of the week, for travel-related tweets.
** The #TRLT (The Road Less Travelled – overlooked destinations, usually outside of North America and Europe) chat – every Tuesday at 1:00 p.m. Eastern. More about The Road Less Travelled chat. Follow host Shane Dallas, the @TheTravelCamel.
Niche travel Twitter chats
** The #MWTravel (U.S. Midwestern states) chat – first Wednesday of every month, 12 noon Eastern. More about the Midwest Travel chat.
** (Update – appears to be defunct. We’ll wait awhile longer to delete from the list.) The #TMOM chat with @travelingmoms – every Monday from 9-10 p.m. Eastern. More on #TMOM Twitter chats (they call it a Twitter Party.)
** The #CultureTrav (Cultural Travelers) chat – every Thursday at 2:30 p.m. Eastern. More about #CultureTrav chat.
** The #FoodTravelChat (food and travel) chat – every Wednesday at 8:00 p.m. Eastern. Follow @FoodTravelChat
** The #AdvTravelChat (Adventure Travel) chat – every Wednesday at 1:00 p.m. Eastern. More about Adventure Travel Chat.
** The #LuxChat (for luxury travel) – every Thursday at 12:30 p.m. Eastern. Follow @LuxTravelChat
At Tourism Currents, we help you and your tourism partners learn how to use social media and digital destination marketing to bring more visitors to town. Pick what works for you: our self-paced online course in social media for tourism, our coaching/consulting services, or our speaking and workshop services.