20 post ideas for a tourism LinkedIn Page

Focus on variety with tourism LinkedIn Page post ideas colored pencils swirl by Dvinchanin on Pixabay
Keep your LinkedIn Page posts fresh by using a variety of media and types of posts, combined with a content planning calendar that is tied to your goals for your Page. Photo courtesy Dmitry on Pixabay.

Need ideas for what to post on your tourism marketing LinkedIn Page? I can help.

Your LinkedIn Page is your B2B storefront on the world’s biggest social business channel. It is what one DMO smartly calls “an extension of our sales team.”

It doesn’t do you much good, though, unless you post and interact on it regularly.

LinkedIn Page posts should be a part of your social media content calendar planning process, so that those posts support your marketing goals and appeal to the audiences you’re trying to attract.

Your Page followers will also tell you what they like; post more of that, if it fits your goals. Look at your Page analytics – it gives you the engagement rate for each post.

Related post – How to build a successful LinkedIn Page for tourism

If you’re looking for one metric to focus on, I always recommend engagement rate. An engaging post with comments, likes, and shares invariably also gets more reach, because all social platform algorithms like engagement.

For example, over the past 12 months, the Tourism Currents LinkedIn Page posts with the highest engagement rate are a mix of:

Video does OK, but not as well as it used to. Yes, vertical video is coming to LinkedIn, but it hasn’t rolled out to me yet so I can’t speak to how it performs.

Reposts don’t seem to do well at all, but I still share things as a Page occasionally, if I really think it’s worthwhile.

What are some good tourism LinkedIn Page post ideas?

Remember that tourism B2B information such as your meetings and event venues, conference servicing, motorcoach details for tour operators, etc. plus economic development news are all fine, but there’s a human at the other end of your posts.

That human wants to hold a meeting or tour, or build a business, in a destination that sings with possibilities. Do not feed them dry, dull, “typical” B2B content.

See if one or more of these tourism LinkedIn Page post ideas would work for you:


1)  Conference center, meeting and event venue highlights. Don’t always do a link post to your website venue info page. Instead, do multiple-image photo posts with interior and exterior shots, and video posts, including short virtual tours. Show events and attendees and Food & Beverage in action.

Remember that even small towns or rural destinations have meeting places that are perfect for executive retreats, team-building, family reunions, or school and sorority/fraternity gatherings. That’s the small meetings SMERF market (Social, Military, Education, Religious, and Fraternal.)


2)  Show what there is to do or see within walking distance of your conference center and primary meeting venues. Conference attendees, of course, switch from business/conference traveler to leisure traveler (“bleisure”) while they’re in your destination – maybe they even brought their kids – so definitely include some B2C-type content that shows why someone would want to see your town, city, region, state, or province outside of the convention center or meeting.

For example, from our heritage and cultural tourism content ideas post, share photos and an explanation/background of a striking piece of art, including sculptures or neon signs or walldog painted advertisements, in or near one of your town’s meeting/event venues or hotels.


3)  Share significant media mentions and coverage (including as guests on podcasts, TV, or radio shows) of the destination, staff members, tourism partners, local celebrities, or local community movers-and-shakers, including your Board and local ambassadors. Be sure to tag the media outlet’s LinkedIn Page, if they have one.


4)  What’s new, including new hotels, attractions, parks, and restaurants opening in your destination, or significant improvements, re-design, or upgrades to any of them.


5)  Job openings at the DMO, or at major tourism partners.


6)  Share some interesting group tour itineraries across a variety of timelines – a couple of hours, half-day, full day, and multi-day. What do you have for small groups vs. larger ones? Can you offer special classes or tastings? Rural areas, can you offer guided horseback rides, guided bike rides, birding excursions, motorcycle tours, dark sky viewing, guided hunts, or fishing expeditions?


7)  Economic development news – a new tourism partner business opening, expansion of a current business, local entrepreneurial activity, hospitality workforce development, neighborhood or downtown development and activity. Tag your EDC, Chamber of Commerce, or Main Street/downtown LinkedIn Page, if they have one.


8)  Share document downloads. Click the “Document” option when you start drafting a post. We’ve had terrific engagement when we’ve shared some checklists, tip sheets, PDFs of PowerPoint slide decks, and survey results summaries. The document will not be gated, but so what? It’s a giant business card for you.


9)  Local transportation improvements that also benefit visitors, like airport upgrades and expansions, or a new bus, trolley, streetcar, train, bicycle, or scooter service.


10)  Run a poll. Get people’s takes on current industry trends, preferred meeting venue amenities, or group tour wish lists. I recommend leaving the poll open for the maximum option of 2 weeks, to ensure that as many people as possible will see it in their feed.


11)  Are you hosting a business-related event? Create a LinkedIn Event and invite connections.


12)  Staff activity at travel, tourism, or economic development trade shows, conventions, and conferences like IMEX, IPW, ITB Berlin, IEDC, and smaller national and regional events like Rendez-vous Canada, NTA (National Tour Association,) NATJA (North American Travel Journalists Association) or the U.S. Midwest Travel Network, especially if staff won awards, or were speakers or sponsors.


13)  Do you have a local or regional food or beverage trail? Share some photos and video from it!


14)  Media visits, familiarization tours, and press trips, particularly how staff and locals showed off your destination. Don’t forget to share their content during and after the visit, including paid partnerships with creators and travel media outlets.


15)  You can’t currently create true photo carousel posts on LinkedIn, but you CAN make an ersatz carousel post by uploading a PDF that people can flip through. Repurpose those Instagram carousels as LinkedIn PDF “carousel” posts.


16)  When a significant conference or sports event is in town (especially one that you’ve booked) be sure to mention it. Tag the association, organization, or athletic team’s LinkedIn Page.


17)  Try a LinkedIn Live video event. Not every Page can do this, and you don’t stream directly from LinkedIn, but rather by using one of their preferred streaming partners: SocialLive, StreamYard, Switcher Studio, Restream, or Vimeo.


18)  Use the Celebrate post to: recognize an employee, announce a product or service launch, welcome someone to your team, celebrate a staffer’s work anniversary, announce a promotion, or applaud an employee’s educational achievement, certification, or degree.


19)  Repurpose an evergreen blog post by syndicating it into a LinkedIn long-form article published from your Page (make sure to link back to the original post in your article) or write a brand-new article on LinkedIn, then repurpose it later on your blog.


20)  In continuous rotation on your LinkedIn content calendar:

  • Periodically encourage sign-ups for your email newsletter.
  • Re-share your most popular and evergreen blog posts, and
  • Invite follows on your other brand social platforms.


Did I miss any post ideas for a tourism LinkedIn Page? Leave a comment and let me know.


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