Turn off the foghorn.
Is it just us, or does it seem as though many marketers vowed to shout more loudly and market more aggressively in 2015?
There are blog posts out there that tell organizations to publish multiple times per day on their social accounts, or they’ll “never get their message to rise above the noise.”
The pace of marketing emails seems to have picked up, too, as brands decide that their email list deserves more attention than their Zuckerberg-controlled brand Facebook Page (true, but who can keep up with MORE emails?)
Stop. The. Madness.
Why not spend less time broadcasting to already-deaf ears with those piles of pre-scheduled posts, and instead be social on social media?
Spend more time conversing online with the visitors and guests who are already talking to you and about you (the ones who are tagging you on Twitter, Facebook, Instagram, LinkedIn, etc. asking questions and sharing their photos.) It is time well spent, and it is more enjoyable for everyone.
Your true voice, personality, and destination knowledge can shine right through as you become a helpful, responsive voice instead of one more shout-y marketer.
Thanks for listening.
PS. If you need some help learning how to listen and respond online, our multi-part Lesson One is just for you.
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