Lesson 5: Promoting Special Events


How can you best promote your festivals and events online, where your audience is growing, and reach more visitors? How do you build excitement early, keep it up during the event, and then sustain what comes after?

  • Building up to your event
  • Social media promotion during events
  • Keeping the buzz going afterward
  • Video (all with events expert Penny Reeh): Facebook promotion for a special event
  • Video:  Mobile tech for festivals
  • Video:  Using social media to crowdsource an event


Don’t need it all?

Have only one or two knotty problems to figure out? Try out an individual lesson or two – help for your specific issues.

Each lesson includes not just a few paragraphs, but several modules of core content, often with video or audio included to help you get the important concepts. All the examples are straight from the tourism industry. None of this is generic. Each lesson includes interviews with experts in social media and tourism.

You’ll get a takeaway/checklist document at the end to keep you focused and moving forward.

Bonus – In this particular lesson, you’ll also get a checklist for social media promotion of your event before, during, and after.

You can ask questions in the comments section of each lesson module; we’re there giving you answers!

Plus, you will get an invitation to our private Facebook Group, Our Town Matters.

Access to the course materials and the Facebook Group never expires.

More about each of our lessons sold individually:

Want ALL of the lessons in the self-paced online course? Go here for our Full Course.

Want the self-paced online course plus individual coaching and consulting with us? Go here for our Full Course with Full Support.


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