Lesson 3: Intro to Outposts


If you have a solid home base, you can start reaching out into the online world and build outposts. You’ve heard so much about Twitter, Instagram, and online video – how do you make them really work in tourism?

  • Twitter for tourism: why and how, and an introduction
  • Twitter starter pack: ideas for two weeks of tweets
  • Best ways to use photo-sharing for tourism
  • Best ways to get started with YouTube and online video
  • Other outpost services you can use to reach visitors
  • LinkedIn for destination marketing
  • Video: How the Lynchburg, Virginia CVB uses outpost sites


Don’t need it all?

Have only one or two knotty problems to figure out? Try out an individual lesson or two – help for your specific issues.

Each lesson includes not just a few paragraphs, but several modules of core content, often with video or audio included to help you get the important concepts. All the examples are straight from the tourism industry. None of this is generic. Each lesson includes interviews with experts in social media and tourism.

You’ll get a takeaway/checklist document at the end to keep you focused and moving forward.

You can ask questions in the comments section in each lesson module; we’re there giving you answers!

Plus, you will get an invitation to our private Facebook Group, Our Town Matters.

Access to the course materials and the Facebook Group never expires.

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