Lesson 2: Building a Home Base


Your home base can be much more than just a website. See how better images, video, audio and blogs make your presence as welcoming as home to your visitors.

  • Tips for a better website
  • Building a better blog
  • You’ve started a blog, now what?
  • Why you need a Facebook Page
  • Using images, video, and audio to enhance your home base
  • Video: Blogging lessons learned from Sheila


Don’t need it all?

Have only one or two knotty problems to figure out? Try out an individual lesson or two – help for your specific issues.

Each lesson includes not just a few paragraphs, but several modules of core content, often with video or audio included to help you get the important concepts. All the examples are straight from the tourism industry. None of this is generic. Each lesson includes interviews with experts in social media and tourism.

You’ll get a takeaway/checklist document at the end to keep you focused and moving forward.

You can ask questions in the comments section in each lesson module; we’re there giving you answers!

Plus, you will get an invitation to our private Facebook Group, Our Town Matters.

Access to the course materials and the Facebook Group never expires.

More about each of our lessons sold individually:

Want ALL of the lessons in the self-paced online course? Go here for our Full Course.

Want the self-paced online course plus individual coaching and consulting with us? Go here for our Full Course with Full Support.