You are spending a lot of time and effort on your social media, but are your posts as effective as they could be?
Do they truly support your marketing goals, or have they become a “check the box” activity that isn’t working for you? Are you even talking to the right people?
In a constantly-changing digital marketing landscape, are you missing opportunities to reach your ideal visitors, guests, and customers?
Are you not looking so great on social compared to your competitors, but aren’t sure why – or don’t even know it?
We can take a fresh, authoritative, in-depth look at your destination, attraction, hotel, or Main Street/downtown social media accounts, and give you lots of specific tips to make them better and build a community of raving fans.
Often our audits turn up obvious little tweaks and simple fixes that are sitting right in front of you, but you’re not seeing them because you’re too busy juggling a zillion other demands on your time. It’s okay – we get it! Those “Mighty Teams of One or Two” organizations are our specialty, but even larger teams miss things, too.
Here is what to expect from an expert Tourism Currents social media audit . . .
Benefits of Our Social Media Audit
It is difficult to have a clear view of how you appear online to an outside observer, like a prospective visitor.
You have looked at your Facebook Page or LinkedIn Page or Instagram account SO many times that it all starts to blur. Now, add on top of that the many social media trends and changes that never seem to end, and it is easy to see how even the most experienced of us can miss gaps and holes and overlooked opportunities in our digital marketing.
At Tourism Currents we bring decades of destination marketing and social media expertise to our audits, plus years as travelers and travel journalists, so we can see you through both marketing eyes and visitor eyes.
Give yourself the peace of mind of knowing what you’re doing well, what could use some more work, and what you’d completely missed for whatever reason, but can jump on right away for instant improvement.
Want to pinpoint where you stand right now, and learn the path you need to take to get the sort of powerful online presence that brings more visitors to town?
That is what our audit does for you.
Our Audit – What You Get
** A careful review of your current social media channels and how well they are supporting your marketing goals. We’ll ask a few questions before we get started, so we have a good sense of your expectations for your social platforms.
** Feedback on social post quality, relevance, consistency, and engagement. Here’s how it works . . .
You get a 60-minute consulting call with us to go over our initial impressions, ideas, and suggestions. We’ll give you lots of ideas and personal support, plus some handouts and tip sheets for future posts and content repurposing. This is normally on Zoom – we can record the session if you like.
A follow-up email within 24 hours summarizing our overview thoughts on your digital presence, and “do this first” guidance for an immediate improvement or two on each of your social platforms.
A more detailed full report will follow that builds on the summary email, with more details and ideas.
** Our free email newsletter twice a month AND access to our private Facebook Group “Our Town Matters.”
The Bottom Line
We want you to walk away from this social media audit feeling confident that you know where you stand, and focused on exactly what you need to do next to quickly improve each of your social channels.
You’ll have a work list, but it won’t be unrealistic or expensive. Our clients are often surprised that most of what we suggest doesn’t cost anything except some time and a little brainpower.
You will also learn where you can easily repurpose some of the content that you’re already creating, to get more of an impact out of it with new and different audiences, plus where we think current digital marketing trends are moving so you can make some advance preparation and aren’t caught off-guard.
Oh, and you’ll always have us available to you as no-BS allies and advisors whenever you get stuck or have a marketing question.
Contact us to discuss details and get started. (If you detest contact forms, admin “at” tourismcurrents “dot” com reaches both of us.)
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