• Your town is not too small.
• Your potential visitors, even the older ones, are online right now.

Let me introduce you to your customer, Miss Dazey. She’s an online ace, over age 60. She loves to research her travels online, long before she ever leaves the house. Are you catering to her?

And before you decide that Miss Dazey is unusual, let’s look at this story on Mashable: Why Your Grandpa is on Facebook.

When it comes to general web surfing, 49% of respondents between the ages of 50 and 64 and 40% of all adults age 50 and older said they consider themselves extremely or very comfortable using the Internet.

In other words, we’re very close to seeing the majority of senior citizens embracing the web as a content medium and communication tool.

And your new visitors are going to find you online. If a consumer uses a DMO (Destination Marketing Organization) at all while researching and planning their travel, they use the website. (82% – not a small percentage).

Trip inspiration: the Internet is the second most important source, second only to family and friends, and far more important than print media.
Destination selection: More than half of all leisure travelers have used the Internet to select their destination

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