Here’s a reminder about the value of Pinterest to your digital marketing.

I recently returned from attending WITS, the Women in Travel Summit, in New York City. It will be hosted in Chattanooga, Tennessee in 2026, and is a good way for a DMO or CVB to connect with travel creators.

Since I started out in 2006 as a travel blogger – and still write for the team-published Perceptive Travel Blog a couple of times a month – I like to keep my hand in the community, and bring back ideas for the tourism industry.

One of the panels included a representative from Pinterest, and that reminded me to remind YOU . . .

Here are three reasons why I recommend that tourism pros and destination marketers consider including Pinterest in their content publishing mix:

1)   Pinterest is an inspiration search engine more than a social media platform. Those searches include people looking for travel inspiration.

There are 570 million monthly active users on Pinterest as of this writing, and users skew heavily towards women. User growth is not huge, but it is steady, and Gen Z is its fastest-growing audience.

It’s an opportunity to attract all sorts of travelers who might be a good fit for your destination, attraction, or hotel.

2)   Pinterest can drive traffic to your website and blog. A photo or video Pin can be linked back to a relevant blog post or website page. If it is evergreen or seasonal content, you could see traffic coming in for months, or even years.

3)   Pinterest is an easy way to repurpose content – get more use out of photos and video you’ve already created.

Even if you are not ready to consider Pinterest, you should take advatages of their real-time trends dashboard, and the Pinterest Predicts trends report.

The Pinterest Trends Dashboard

Go to trends.pinterest.com to see the live trends dashboard.

That user search behavior data is what makes Pinterest an early trends predictor.

You can sort and filter the dashboard in multiple ways, including by country, by trend type (growing, seasonal, etc.,) by interests including travel, and more.

Look for trends that are a good fit for what you offer, and get your relevant destination in front of people doing those searches by creating content like blog posts, website pages, and social media posts for them to find.

The idea is to get your content out ahead of trends, where possible.

For example, as I write this, “winter travel inspo” is trending in travel in the U.S., even though we just started summer. That’s because people are looking into fall and winter travel already, so don’t forget to periodically remind people of what you offer a season ahead.

Current searches do include “summer bucket list” and “camping” plus any-season “wellness retreat inspo.”

Pinterest Predicts

There are obvious travel-specific trends in each year’s report (last year highlighted train travel) but also look for other tie-ins to your destination.

Related – Pinterest marketing for tourism – insights from Visit Muskegon, Michigan 

Dig into the report for trends that match your tourism partners.

I’ve seen cocktails/mocktails, paper art like origami, the color and flavor of cherries, the rococo aesthetic, homemade sodas, sea witch aesthetic, pickle cakes, and motorcycle boho style pop up as rising trends that the right tourism partner might hook into.

Sometimes Pinterest does seasonal trends reports; they just published Pinterest Summer Trends and I noted nature travel, literary escapes, garden to table cooking, farmhouse cottage interiors, and digital detox ideas.

Let me know in the comments what you think about tracking travel trends on Pinterest.