Park your tourism marketing videos on YouTube

Park your tourism marketing videos on YouTube red Park sign in Des Moines Iowa

Remember to “park” all of your videos on your YouTube channel, to get added SEO (Search Engine Optimization) and traffic benefits from them over time.

Is your YouTube channel gathering dust?

Something we’ve been mentioning in our recent social media workshops seems to really resonate with people, and that is paying more attention to YouTube.

If your channel is active and you’re adding tourism marketing videos on YouTube fairly frequently, good for you.

If your channel’s most recent upload was, um, months or even years ago (don’t feel bad – we see this more than you’d think) it might be time to do a little housekeeping, for your own benefit.

Why?

Look at this screenshot of U.S. data from part of the most recent Pew Internet Research Social Media Fact Sheet

 

Pew Internet Research use of social media YouTube WhatsApp Reddit by US adults by age

Look at the percentages of U.S. internet users who, at some point at least, use YouTube. It is a high number across every demographic.

 

YouTube – itself owned by Google – is a big search engine for travel inspiration and research.

Three in five travelers who watch online video use it to narrow down their brand, destination, or activity choices.

Are those travelers finding your tourism marketing videos on YouTube?

Now, we know that there are only 24 hours in everyone’s day. We are not trying to add to your workload.

What we DO suggest is that you are already creating videos for other social media platforms, but simply forgetting to also post them to YouTube.

  •  Are there videos you’ve made for your blog or website that aren’t already on your YouTube channel?
  •  Are there videos floating around on your phone or staff phones or on staff computers that you’ve forgotten you shot? Do a search for .mp4 files, or .mov files on Apple devices.
  •  Are there videos you’ve uploaded to your Facebook Page, including Facebook Live recordings? Go to your Page Videos —-> All Videos —-> then click on the individual video you want. Look at the “three dots” dropdown options, and select Download video to get the file.

Do an SEO groom for each of your YouTube videos. You want them to get found and bring you attention and traffic for a long time (we’re talking years.)

That means make sure each video has a descriptive title with relevant keywords related to the video’s content, a full video description, and applicable tags.

Make sure you change the raw video file name to include keywords about what is in the video. That helps your SEO, too. Uploading a video with a “20191006132536_MVI_0075.mp4” file name is not helping you as much as it could.

Bonus: if you have a blog post or website page related to the video topic, put a link to it in the video description. It’s a nofollow link, but humans can click and follow it. Voilà – traffic to you.

Here are more simple SEO tips for YouTube, via WordStream.

Make sure that each video has a compelling thumbnail image. It is like a book cover, in that it may be the only thing that convinces people to click and watch.

We have a whole Tourism Currents YouTube playlist of Quick Tips from Tourism Experts – subscribe to our channel if you like them (and thanks!)

Leave a comment below if you have ideas or questions.

We are fully vaccinated and ready to help you with social media and digital marketing training as travel rebounds.

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