Get more links to your CVB, DMO, or tourism partner website

Get more links ship anchor chain and links USS Midway Museum San Diego CA (courtesy jpellgen on Flickr CC)
Ship anchor chain and links USS Midway Museum San Diego CA (courtesy jpellgen on Flickr CC)

People linking to your website and blog matters a lot.

One of the keys to building website and blog authority and visibility is figuring out how to get more links to your sites.

We’re referring to inbound links here, or links TO your site from other sites.

Linking internally (to your own content) and linking externally (you linking out to other websites) are also important, but for this post, let’s focus on inbound.

When you get more links from other websites, it matters to SEO (Search Engine Optimization) because it’s one of the ranking factors and signals to search engines that your site is authoritative and trustworthy on a particular topic.

We were reminded of this during an excellent MarketingProfs B2B Forum session by one of our friends and favorite content marketing resources, Orbit Media’s Andy Crestodina.

He reminded us that a lot more people consume online content than actually create it, and not all content creators do much linking out or even understand its importance.

He said that some who ARE good possibilities for giving you a link include:

  •  Bloggers and Editors
  •  Journalists
  •  Researchers
  •  Podcasters
  •  Event Producers
Note: a link to your homepage is fine, but it’s even better to get a “deep” link to a specific website page or blog post. Don’t make people guess. TELL them which URL to link to.

Here is more of Andy’s advice on links and Google website ranking, but let’s give you some ideas for how DMOs and tourism partners can get more links:

 

10 places to get links to CVB, DMO, and Tourist Board websites and blogs

 

Some of these are obvious, but check anyway that you have them and that they aren’t broken or redirected. Others will take a little work:

1)  Your regional and state/province tourism websites. Offer to do a guest blog post for their blog on a topic specific to your destination or immediate area (good way to get that deep link back to you.)

2)  Your tourism partners (yes, we know that not all have a website – which is a whole other problem – but get a link from those that do.)

3)  The local Chamber of Commerce, if your DMO is a member.

4)  Your local town or city government website.

5)  Each of your digital media accounts, in the About section or in the bio. Don’t forget your YouTube channel, Pinterest account, Google My Business and TripAdvisor listings, and DMO LinkedIn Page.

6)  Any bloggers, writers, or influencers that you’ve worked with in the past. If you haven’t worked with any, here are 5 tips for influencer marketing in tourism.

7)  Any time your DMO is mentioned in a news story, get a link. Same for whenever DMO staff are guests on a TV show, radio show, or podcast; get a link in the accompanying text article.

8)  Local event websites, including festivals, business conferences, and athletic events like a 10K run or youth soccer tournament. A pretty graphic with all the sponsor/relevant logos doesn’t help, though; you need an actual link.

Related: Photo SEO – images can help people find you.

9)  Any associations where your DMO is involved or is a member – examples include state/province tourism industry associations, economic development associations, local and state Main Street or downtown development organizations, if you’re located on a designated scenic byway or heritage highway that has a website, and associations for hotels/lodging/Bed and Breakfasts.

10)  Do your staff ever serve as speakers at conferences? Get a link back in their speaker bio. Are they active in their college alumni association, or even featured in an “Alumni Spotlight” or job hiring announcement? Get a link.

 

Getting links to a tourism partner website: attraction, hotel/lodging, or business

 

Again, some of these are obvious, but check anyway that you have them and that they aren’t broken or redirected.

1)  Your local DMO website. Offer to do a guest blog post for their DMO blog on a topic specific to your attraction, hotel, or business. Good way to get that deep link back to you.

Alternatively, offer to be included in a DMO blog post by providing a helpful quote or image or video, like this Coastal Mississippi summer fishing blog post that features a fishing charter partner.

2)  Get a link from your downtown association, Main Street organization, and/or merchants association website.

Are you a museum that belongs to a museum association or group of historic sites? Get a link from their association directory or website.

3)  The local Chamber of Commerce, if your organization is a member.

4)  Each of your digital and social media accounts, in the About section or in the bio. Don’t forget Yelp and TripAdvisor.

5)  Any time your attraction, hotel, or business is mentioned in a news story, get a link. Same for whenever employees or staff members are guests on a TV show, radio show, or podcast; get a link in the accompanying text article.

6)  Local event websites when you are a sponsor or involved somehow, including festivals, business conferences, and athletic events like a 10K run or youth soccer tournament. Again, a pretty graphic with all the sponsor logos doesn’t help; you need an actual link.

—->> If the event website has a “what to do, where to stay, where to eat while you’re in town” page, you want to be on it.

7)  Do you support a local charity or nonprofit, especially in an ongoing relationship? Get a mention with a link.

8)  Are you located in a shopping plaza, or a mall, or a specific district/neighborhood that has a website, like Deep Deuce in Oklahoma City? Get a link.

9)  Do you have a cross-promotion deal going with another business, attraction, or hotel in town?

As an example, if someone rents a bike at your bike shop to ride the local trails, can they show their receipt to get a free coffee at the local independent coffee shop? Or if someone attends a performance at your theater, can they can get a free dessert at a nearby restaurant? Make sure to link to each other on your websites in the section where you describe the deal.

10)  Other external collaborations… Do you work with any service clubs or organizations that provide volunteers, including schools? If you’re a museum, what about organizations that provided an exhibit, or funded part of one?

Did we forget anything that would help a DMO or partner get more links? Let us know down in the Comments.

 

PS. Our whole focus is teaching you and/or your partners how to use digital destination marketing to bring more visitors to your town (when the time is right for that.)

Let us know if you need workshop or conference speakers – including virtual/webinars – or would like some personalized coaching and consulting.

If you want to bounce some ideas around about working with us, ping us through our Contact page.

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Talimena Scenic Drive that runs through Oklahoma and Arkansas

Thinking about getting started with Facebook advertising?

Facebook – along with much of social media – has become a pay-to-play environment if you want a lot of people to actually see your post, offer, or information.

If you are new to social advertising, our next webinar for our clients at the NSBF (National Scenic Byway Foundation) can help, even if you aren’t located on a designated scenic byway or heritage highway.

Join us on Thursday, January 14, 2021 at 4 p.m. Eastern for The Basics of Facebook Advertising for Your Byway.

Yes, if you register, you can get the recording and handouts if you can’t attend the live event.

If you are an NSBF member in good standing, you can register for free in the Webinar Access section, once you’ve logged into the NSBF website.

 

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