You have scores of events and attractions to promote, with months of planning. You work hand-in-hand with local lodging, merchants, attractions, and restaurants to make sure that all visitors leave with a positive experience.
And that’s just your morning.
Tourism Currents training helps you learn to use the social web to tell your story online and attract more visitors, without driving you crazy with “stuff” you don’t need or that doesn’t perform.
- If you’re new to social media or plan to start slowly, this is a good way to do it.
- If you want to feel more confident about your tourism digital marketing strategies and bump it up to the next level, the Tourism Currents team will be there with you every step of the way.
Social media tools are powerful, and quite unlike broadcast marketing. Until you understand them, you can’t integrate them with your marketing goals or overall strategy.
This is what makes Tourism Currents different:
Everything here is created especially for tourism professionals and destination marketing.
That’s why you won’t be learning just about Twitter or Facebook in general, but rather you’ll learn how to use these digital marketing tools in specific ways….to promote special events, for example.
Everything you learn can be applied immediately within your normal workday.
We keep the course updated with the latest information and you never lose access to it, plus you can participate and ask questions in our private Our Town Matters Facebook Group.
There are review checklists for every lesson, to keep you focused on the most important concepts and tracking toward digital destination marketing success.
Online lessons plus personal support
You’ve told us what you want. You want to learn, you want to learn quickly, and you want help and support while you learn. You’ve got it. You can now complete the whole self-paced course in just six weeks. Each lesson is packed full of great information to help you attract your perfect visitor.
You have access to the whole course from day one, but we’ll guide you through one lesson a week so it is not too overwhelming. We can adjust to fit travel schedules and workload spikes, of course.
We make sure that you’re never alone. We answer questions in the comments on every page. You ask anything about tourism and social media, and we will jump in to help. Curious about how to figure out your Facebook Page engagement rate? We run the numbers with you. Not sure about promoting an event? We brainstorm new ideas with you.
NOTE: All course purchases now include access to the Our Town Matters private Facebook Group.
Full Course: All the Basics and The Results Multipliers
- Master the basics and grab visitors’ attention
- Build networks, promote, and let the tours begin
- Unleash online fans to rave about your destination
You’ll make sure you have all the introductory concepts down, including links to tourism examples that make sense. Then you’ll confidently move on to All the Basics (Lessons One through Three.) You’ll tune up your listening skills so you can hear what is said about you online. You’ll find new ideas for your home base – your website, blog, and Facebook Page.
After that, you’ll be ready to build outposts online and reach new visitors.
Then you can start on the Results Multipliers (Lessons Four through Six.) You’ll find and work with your own team of online champions and influencers. You’ll promote special events in new ways, and you’ll touch visitors with a variety of new tour media.
(Are you thinking that you may not need the whole course, but would really like to buy just one or two of the lessons? Go here to buy one or more of the individual lessons.)
Introduction Workshop: What IS This Social Media Stuff, and Why Should I Care?
You don’t have to be an expert to get started. These lessons and videos help you understand and escalate your destination marketing efforts, including some help with strategic planning.
- Explaining blogs and Twitter
- Explaining Facebook, photo-sharing platforms, and online video
- Video: How a city gets started in social media
- Video: How a communications director monitors Twitter
- Video: The benefits of photo-sharing