Tourism and destination marketing have been revolutionized by social media, because it is about reaching out to visitors nationally and globally … incredible opportunities, but with some unique challenges.
You have scores of events and attractions to promote, with months of planning. You work hand-in-hand with local lodging, merchants, attractions, and restaurants to make sure that all visitors leave with a positive experience.
And that’s just your morning.
Tourism Currents training helps you learn to use the social web to tell your story online and attract more visitors, without driving you crazy with “stuff” you don’t need or that doesn’t perform.
Social media tools are powerful, and quite unlike broadcast marketing. Until you understand them, you can’t integrate them with your marketing goals or overall strategy.
Everything here is created especially for tourism professionals and destination marketing.
That’s why you won’t be learning just about Twitter or Facebook in general, but rather you’ll learn how to use these digital marketing tools in specific ways….to promote special events, for example.
Everything you learn can be applied immediately within your normal workday.
We keep the course updated with the latest information and you never lose access to it, plus you can participate and ask questions in our private Our Town Matters Facebook Group.
There are review checklists for every lesson, to keep you focused on the most important concepts and tracking toward digital destination marketing success.
You’ve told us what you want. You want to learn, you want to learn quickly, and you want help and support while you learn.
You’ve got it.
You can now complete the whole self-paced course in just six weeks. Each lesson is packed full of great information to help you attract your perfect visitor.
You have access to the whole course from day one, but we’ll guide you through one lesson a week so it is not too overwhelming.
We can adjust to fit travel schedules and workload spikes, of course.
We make sure that you’re never alone. We answer questions in the comments on every page. You ask anything about tourism and social media, and we will jump in to help.
Curious about how to figure out your Facebook Page engagement rate? We run the numbers with you. Not sure about promoting an event? We brainstorm new ideas with you.
NOTE: All course purchases now include access to the Our Town Matters private Facebook Group.
You’ll make sure you have all the introductory concepts down, including links to tourism examples that make sense. Then you’ll confidently move on to All the Basics (Lessons One through Three.) You’ll tune up your listening skills so you can hear what is said about you online. You’ll find new ideas for your home base – your website, blog, and Facebook Page.
After that, you’ll be ready to build outposts online and reach new visitors.
Then you can start on the Results Multipliers (Lessons Four through Six.) You’ll find and work with your own team of online champions and influencers. You’ll promote special events in new ways, and you’ll touch visitors with a variety of new tour media.
You don’t have to be an expert to get started. These lessons and videos help you understand and escalate your destination marketing efforts, including some help with strategic planning.
Lesson 1: How to Listen – Managing Your Online Presence and Reputation
Lesson 2: Building a Home Base
Lesson 3: Intro to Outposts
Lesson 4: Building Your Online Champions Network
Lesson 5: Promoting Special Events
Lesson 6: Tours and Visitor Experiences
The course takes about six weeks to complete, although we can certainly make adjustments based on your schedule and needs.
Each week, you’ll be reminded to review a set of lesson pages, often with video or audio included to help you get the important concepts.
Each lesson includes interviews with experts in social media and tourism.
You’ll get a takeaway/checklist document for every lesson to keep you focused and moving forward.
Throughout the course, you can share ideas in the comments section in each lesson module. Ask us questions, plus see how other folks are doing it.
You’ll have access to us and your fellow tourism pros in our private Facebook Group “Our Town Matters.” Share ideas and ask questions any time!
You can also get our biweekly email newsletter to keep you up to date with the latest in digital destination marketing.
Yes, we remember how to do paper. For assistance with government purchase orders or other payment methods, please use the contact form to start the process.
** The Full Course is self-paced, although we send a series of emails to guide you through one lesson per week.
** The Full Course with Full Support includes seven 30-minute personalized consulting sessions with one of us, normally done weekly as you work your way through the self-paced course.
Full Online Course, self-paced
$649.00
Full Course with Support (self-paced course plus consulting sessions)
$1,250.00
Hybrid Packages (combining online training & in-person workshops)
Variable Price
