There are several places on social media where we share useful information for tourism, hospitality, and economic development marketing. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and...
It is better to be really good at a few of the right social media platforms for YOU, than to spread yourself too thin and be mediocre on all of them. We get this question a lot... Does my destination, attraction, hotel, Main Street, or tourism partner business need to be...
If you hire an influencer/blogger to provide paid media coverage about your destination, what sort of influencer campaign stats should you expect them to share with you? A bunch of online coverage about your town is one of the benefits of hosting an influencer, but you won't have visibility into...
We are all about keeping it simple, and we bet that you are, too. Some photos, video, and audio are a better fit for audiences on LinkedIn than on Facebook. Some video is better shot vertically (for Instagram) and some is better shot horizontally (regular YouTube, but not YouTube Shorts, which...