Can colorful Facebook text posts get more engagement?

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Influencers for destination marketing – 5 things to consider

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Where to find Tourism Currents on social media

There are several places on social media where we share useful information for tourism, hospitality, and economic development marketing. Here is a quick list of how to find us on each one, what sorts of things we share, and how often we post (because we know that your time and...

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No, you don’t need to be on every social media platform

It is better to be really good at a few of the right social media platforms for YOU, than to spread yourself too thin and be mediocre on all of them. We get this question a lot... Does my destination, attraction, hotel, Main Street, or tourism partner business need to be...

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10 Main Street and economic development blog post ideas

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Learning resources for tourism marketing newbies

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Ask for these influencer campaign stats

  If you hire an influencer/blogger to provide paid media coverage about your destination, what sort of influencer campaign stats should you expect them to share with you? A bunch of online coverage about your town is one of the benefits of hosting an influencer, but you won't have visibility into...

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Organizing social media content – a simple tool

We are all about keeping it simple, and we bet that you are, too. Some photos, video, and audio are a better fit for audiences on LinkedIn than on Facebook. Some video is better shot vertically (for Instagram) and some is better shot horizontally (regular YouTube, but not YouTube Shorts, which...

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How to use social media for economic development

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Heritage and cultural tourism – social media post ideas

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