Des attended some presentations on the Tourism Queensland project, The World’s Best Job. He joins us with some thoughts on what went right, what didn’t go as well and how to maintain ongoing momentum.

Interview with Des Walsh

A few choice tidbits from our conversation

• “How would you like some repeat business?” Makes a great opening question to smaller tourism operators.

• Fear of using online tools and social networks is a bit like fear of travel. You are never really safe, no matter where you are.

• It doesn’t matter who prints your brochure, but it matters who answers your phone or works the desk at your visitor’s center. And it matters who represents you online.

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