How are your local campgrounds and RV parks doing with their marketing? A few months ago, we saw this email marketing plan for RV parks, posted on LinkedIn by our friends at Back To You Marketing. We started thinking about all kinds of marketing ideas for RV parks and campgrounds (especially since...

What is the best use of Twitter for tourism and destination marketing? Many CVBs, DMOs, and tourism partners find that engagement is down on their Twitter accounts in recent years, especially when compared to Facebook or Instagram. Is Twitter still worth the effort, or is it "dead?" Today's Best Ways to Use...

California's restaurant promotion - connected from top to bottom (Here is our Part I - tips for successfully marketing a Restaurant Week or Month)   Quick Refresher on Restaurant Week or Month Once a year (usually) many destinations work with local restaurant partners as they offer meal specials and deals throughout a week or a month,...

How can you help promote your Restaurant Week or Restaurant Month? Once a year (usually) many destinations work with local restaurant partners as they offer meal specials and deals throughout a week or a month, often in winter when business can be slow. Of course, for such a promotion to be...

Is your organization a true community partner? You work hard to build your community....business by business, person by person. Now that you've gathered this group, are you being a good partner to them? For the past several years, we have been hunkered down working on our own organizations and businesses, just...

It is an ongoing problem. Of all the things about social media in travel and tourism that drive us bananas, this one is at the top.... No answer or response from destinations, attractions, or hotels when they are tagged (mentioned) on social. Why does this still happen, we wonder? After all, social...

  You only have a day or so left to start the year off right. All the over-achievers have already gotten to Email Inbox Zero, set up their integrated marketing program through next December, crafted a blog editorial calendar, and even gotten a pedicure to organize their toes. Meanwhile, the rest of...

(Part Two of a two-part series - here is Part One, about what urban tourism pros can do - by our “Co-Founder Emeritus ” Becky McCray, who is now focused on speaking and writing about small town business and rural entrepreneurship. She helps you shape a better future for...

(Part One of a two-part series - here is Part Two about what rural folks can do - by our "Co-Founder Emeritus " Becky McCray, who is now focused on speaking and writing about small town business and rural entrepreneurship. She helps you shape a better future for your...

Micro moments are game changers for both your visitors and your community. Why? Micro moments tie into experiential travel, and that is exactly what people are looking for today. According to Google's post about them, micro moments include those times when people are thinking: I want to know I want to go I want to...