Sometimes, you've got to go back to the basics. It may seem obvious by now that digital marketing and social media are not fads. Online communication is often the norm and not the exception for visitors, guests, and customers, but it is still an uphill battle to get some folks to accept...
You know all that advice about the best times to post on Facebook? The truth is that it depends on when YOUR Page followers are most active on Facebook, and therefore more likely to see your posts. That data changes every day. The most active times on Tuesday may be different than...
Since we often hear the phrase "tourism is the front door to economic development," we began thinking about how social media and digital marketing can grow prosperity by both attracting new businesses, and helping the ones you already have. Our interest in this topic is also a natural outgrowth of our continuing educational...
There are over 2 billion monthly active users on Facebook. Most are not in the U.S. The largest number of users is in India, then the U.S., then Brazil, then Indonesia, then Mexico. If you want to connect with international travelers, try using Facebook to target visitors worldwide. We gave this...
Let's face it - the competition is fierce to rank on Page One of search engine results for many of the keywords that travelers use to find things. One way to overcome that is to not only search engine optimize your text content, but also your photos, video, and audio....
Which social media and digital marketing platforms are working well for tourism professionals and partners like you, and which are not? What are some online marketing priorities for smaller DMOs? How can I keep my skills sharp and up-to-date? This is our second tourism industry survey on how people are using social media,...
How are you getting in front of over 500 million LinkedIn users? A LinkedIn Page is your destination marketing storefront on LinkedIn. Formerly called a LinkedIn Company Page, it is very similar to a brand Facebook Page, but most destination LinkedIn Pages have more of a B2B focus - showing what you can...
Want to know how to get more content in less time? We have two favorite ways to do it.... 1) Take the same content, tweak it to fit each social media platform, and publish it on different days at different times. (Note: this is NOT blasting the same thing out across multiple platforms at...
Need a speaker? Maybe you are in charge of finding speakers for your local, state, or regional tourism conference. Maybe you are looking for an outside expert to lead a workshop that will help your tourism partners use social media more effectively. Maybe a personalized webinar - or even a short series of them - would help your...
(Update - the live webinar is over, but we've made it available on-demand. Go here to get the content planning webinar recording, all the handouts, and a PDF of our slides.) Have you ever thought, "It's Tuesday and I have NO idea what I'm posting on social media today?" Let's fix...