Right off the bat we have to say, “eTourism Summit is one tourism conference you really should attend!” While we all attend a variety of tourism conferences and educational events throughout the year, eTourism Summit is different. It’s intimate, only 200 can attend. Because of the small number in attendance,...
Before we dive into any thoughts about what's changing or trending in the future, let's take a moment to suck in a bunch of head-clearing oxygen with a deep breath, and remember that basic goals for tourism marketing have not changed.... ....Make people aware of your destination, spark magical thoughts...
Sometimes it seems that our lives are hurtling ahead so fast we miss what is going on around us, but seasonal changes are one thing that most of us do stop and acknowledge. Maybe that's why tourists seem to respond so well to seasonal social media marketing, and why destinations...
The Dreaded Shrinking Staff It’s happening to everyone, everywhere. You lose an employee and because of budgets, the economy....whatever the reason of the day is....you are unable to replace that person. Maybe your marketing communications workload is getting to be too challenging for a one- or two-person shop. When this happens,...