A long soak in the tub, a quiet afternoon spent reading, a walk by yourself just to think….these are all wonderful ways to garner some badly-needed “me” time. But there is another type of “me” time that is so very important and often overlooked. How much time each year do you...
We get complacent with our marketing - no one can deny that. There’s never a "convenient" time to take a hard look at your marketing, so we’re giving you a nudge to take a look now along with 3 ideas to help you stretch your marketing boundaries. Part Two is coming...
If you are lucky enough to have a marketing department – hooray! For most of us, though, our marketing departments consist of 1 or 2 people and we’re constantly scrambling to stay ahead of the game. What if we told you that there is a way to successfully expand your event...
Did you notice that many of the most compelling stories and characters in the just-completed Sochi Winter Olympics were from lesser-known sports? That is the power of niche. It is unique, attention-grabbing because it can't be found everywhere, and it inspires deep loyalty from followers. Our co-founder Becky McCray is always...
Update - here are the tourism survey results 2019. Includes a PDF download version of the information, at the bottom of the post. As we continue marching boldly into 2014, we thought we would share some of the results from our Social Media in Tourism survey completed in late 2013....
What exactly are “outposts?” Some in the tourism industry use that term, others don’t, so to make sure we’re all on the same page: outposts are channels and tools that extend your communications reach, help spread your content and - in a perfect marketing world, but not always - bring...
With everything changing so quickly these days, it's easy to lose track of the basics: spend your marketing time where it will do your destination, attraction, or hotel the most good. That means to focus attention on your market and how they make the decision to visit. The pace of...
When people tag your destination, attraction or hotel on Facebook, LinkedIn, or Google+, when they send a tweet that refers to your "@" name on Twitter, when they create a blog post that links to you .... we say that's the social media telephone ringing. No one would ignore a visitor on...
Right off the bat we have to say, “eTourism Summit is one tourism conference you really should attend!” While we all attend a variety of tourism conferences and educational events throughout the year, eTourism Summit is different. It’s intimate, only 200 can attend. Because of the small number in attendance,...
Before we dive into any thoughts about what's changing or trending in the future, let's take a moment to suck in a bunch of head-clearing oxygen with a deep breath, and remember that basic goals for tourism marketing have not changed.... ....Make people aware of your destination, spark magical thoughts...