Micro moments are game changers for both your visitors and your community. Why? Micro moments tie into experiential travel, and that is exactly what people are looking for today. According to Google's post about them, micro moments include those times when people are thinking: I want to know I want to go I want to...
Are you rocking your Facebook Page - everyone's first social media priority, where over one billion people spend their time - and ready to tackle another social media platform? Consider the photo-sharing app Instagram. Most visitor demographics are on it, and participating is super-easy. There are also analytics available for brand/business...
We all struggle with productivity. Even that "perfectly organized" person has a messy closet or garage or drawer or workflow somewhere. Sure, it is easy to Google around and find a variety of tips from all sorts of people regarding productivity, but we thought it was time to talk about productivity...
Culinary tourism is boiling hot right now (pun intended.) Back in January, we shared a link on our Tourism Currents Facebook Page that really resonated with our followers. Here is a screenshot.... As a result, we wanted to explore culinary tourism further on a global scale, provide examples of who is doing...
Pinterest - a way to build digital bulletin boards or collect/organize visual bookmarks - continues to be one of the hottest social photography platforms today. It’s definitely a good fit for the tourism industry's visual content trend, as its 291 million users worldwide love it for trip inspiration and for...
“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill We’ve been talking a lot lately about mapping (connecting) your overall marketing strategy to your online communications efforts. If you’re a destination marketer, your overall strategic goal is to bring more people to your area and increase awareness of...
Almost every vacation includes some history. The history of the destination, the history of the people, the history of the architecture, stories of the area – travelers want to know something about where they have chosen to visit. This year, Tourism Currents and consultant Sarah Page worked together on a...
What is an integrated marketing program? The answer is simple. An integrated marketing program means that you have consistent brand messaging across both your traditional and non-traditional destination marketing channels, effectively combining several different methods to tell your story and get your messaging across. It means that your website, print brochures,...
We know that you’re inundated with scores of trends articles right now, so to avoid “trend overload” here are our top 3 trends for 2015 that are specifically for you, the tourism and hospitality professional. Update May 2015 - we did a mid-year update on our trends predictions, including key...
Tourism marketing is a unique animal, isn’t it? The days whiz by - no two are alike - and by and large, we all have a blast doing what we do. The sheer speed of how we operate can be overwhelming. Where did the year go? It's hard to believe that...