Healing the country through travel and tourism – what rural folks can do

(Part Two of a two-part series - here is Part One, about what urban tourism pros can do - by our “Co-Founder Emeritus ” Becky McCray, who is now focused on speaking and writing about small town business and rural entrepreneurship. She helps you shape a better future for...

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Healing the country through travel and tourism – what urban folks can do

(Part One of a two-part series - here is Part Two about what rural folks can do - by our "Co-Founder Emeritus " Becky McCray, who is now focused on speaking and writing about small town business and rural entrepreneurship. She helps you shape a better future for your...

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3 ways to use micro moments in your tourism marketing

Micro moments are game changers for both your visitors and your community. Why? Micro moments tie into experiential travel, and that is exactly what people are looking for today. According to Google's post about them, micro moments include those times when people are thinking: I want to know I want to go I want to...

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5 tips to make it easy to get started on Instagram

Are you rocking your Facebook Page - everyone's first social media priority, where over one billion people spend their time - and ready to tackle another social media platform? Consider the photo-sharing app Instagram. Most visitor demographics are on it, and participating is super-easy. There are also analytics available for brand/business...

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Productivity tips for travel and tourism professionals

We all struggle with productivity. Even that "perfectly organized" person has a messy closet or garage or drawer or workflow somewhere. Sure, it is easy to Google around and find a variety of tips from all sorts of people regarding productivity, but we thought it was time to talk about productivity...

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Culinary tourism is boiling hot!

Culinary tourism is boiling hot right now (pun intended.) Back in January, we shared a link on our Tourism Currents Facebook Page that really resonated with our followers. Here is a screenshot....   As a result, we wanted to explore culinary tourism further on a global scale, provide examples of who is doing...

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Pinterest for tourism ~ seeing is believing

Pinterest - a way to build digital bulletin boards or collect/organize visual bookmarks - continues to be one of the hottest social photography platforms today. It’s definitely a good fit for the tourism industry's visual content trend, as its 291 million users worldwide love it for trip inspiration and for...

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Mapping your media visits to a social strategy

“However beautiful the strategy, you should occasionally look at the results.” Winston Churchill We’ve been talking a lot lately about mapping (connecting) your overall marketing strategy to your online communications efforts. If you’re a destination marketer, your overall strategic goal is to bring more people to your area and increase awareness of...

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History, tourism, and museum marketing ideas

Almost every vacation includes some history. The history of the destination, the history of the people, the history of the architecture, stories of the area – travelers want to know something about where they have chosen to visit. This year, Tourism Currents and consultant Sarah Page worked together on a...

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A simple system to build your integrated marketing program

What is an integrated marketing program? The answer is simple. An integrated marketing program means that you have consistent brand messaging across both your traditional and non-traditional destination marketing channels, effectively combining several different methods to tell your story and get your messaging across. It means that your website, print brochures,...

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