3 things boutique hotels/small hotels excel at . . . and your hotel can too

Since Covid, we’ve noticed a renaissance in boutique hotels/small hotels use. To say that hotel stays have changed dramatically over the past few years is an understatement. Between battling Airbnb’s and Covid, hotels have been through the wringer. Of course, all aspects of travel have been affected over the...

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Spread ’em out – how to manage overtourism

"What do we do when the answer is NOT 'more visitors?'" Tourism industry pro Matt Clement with Madden Media asked this very relevant question during a recent conference. While it is true that at the height of the pandemic, many destinations were starved for visitors, others were absolutely jammed with people seeking open spaces and fewer crowds. ---->>...

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Overtourism – what is it, causes of it, find solutions for it

The word "overtourism" isn't new, but since the pandemic, overcrowding and overtourism reached places that traditionally didn't suffer from it. Perhaps your destination is one of those places? ---->> Here is Part Two of our two-part series, Spread 'em Out - How to Manage Overtourism with more ideas from Travel Oregon,...

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How to be a Film Friendly Destination

Have you wondered how your destination can become film friendly? It doesn’t happen overnight, but there are steps you can take to let the right people know what your destination can offer to those who are looking to find the “perfect location” for a movie, TV show, commercial, or...

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Hotel reviews and how to respond to them

Over the past few months, we put together some marketing ideas for small, independent hotels. The first in our series was Help for branding small, independent hotels, followed by Small hotel marketing – win with engagement. This third installment of our Small, Independent Hotel Marketing series is about responding to hotel reviews, particularly...

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Small hotel marketing – win with engagement

What would you say if we told you that independent hotels can win big by doing ONE thing well, and doing it a couple of different ways? In this second installment of our special small hotel marketing series (here is Part One, on branding small, independent hotels and Part Three is...

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Help for branding small, independent hotels

In the past it was always difficult for small, independent hotels to compete with larger hotel brands. Over the past few years the tide has turned, and now unique, indie places are all the rage. Travelers are looking for standout experiences and have become much more selective regarding where they...

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Review responses – quick tips for TripAdvisor & Yelp

  We’ve had a few questions recently regarding TripAdvisor and Yelp review responses. After covering this quite a bit with some of our clients, we thought we'd share a few of those tips with you about how to respond to both good and bad reviews. Good Review Response Tips We always say that...

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How DMOs can be better partners to their partners – website edition

We've shared thoughts before about how to build a stronger team of tourism partners, and 3 ways for a DMO to be a better community partner, but now we'd like to address a big problem we see in tourism partner online presence. Bottom line: many of your partners really need your help and...

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5 tips for influencer marketing in tourism (plus sample contract)

"I have 50 million followers who will do anything I tell them to do." Oh horrors! How many times have you heard some version of that statement? It was a line on the TV series "Suits" a couple of weeks ago, which goes to show that influencer marketing has definitely gone...

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