3 ways to lift yourself up by lifting others

Lift up others courtesy Engin Akyurt on Unsplash

This is a little unusual for us.

Normally we’re very focused on tips, trends, and educational work in digital destination marketing and social media.

But right now, we are like a lot of you… some days we’re just mentally exhausted.

We sat and thought about it.

Did we want to write a blog post right now? Did you want to READ a blog post right now? Was there some way to touch base with you and be genuinely helpful?


How about simple ways to get our heads in a better place by helping others?

Here are 3 quick ways to lift yourself up and give yourself an “attitude adjustment” through positive action:


1) Write a recommendation on LinkedIn


So many wonderful people have lost their jobs recently (or their job is in jeopardy) and they need more strong, recent recommendations on their personal LinkedIn profiles. It won’t take you long to write one, and you’ll feel great about doing something direct and visible to help.

Checking off things in the Skills & Endorsements part of a LinkedIn profile is not nearly as powerful as crafting a recommendation.

They are only a paragraph long – here is how to write a great LinkedIn recommendation.

If you know that someone is looking for a particular job that calls for certain industry-related keywords, contact them in advance of writing the recommendation, and ask him or her what they want you to say, and how.

It feels weird asking, we know, but employers do look for talent on LinkedIn, and they use very specific search keywords that may be unfamiliar to you. SEO (Search Engine Optimization) matters on LinkedIn.

Karma is in play here as well; when you write a recommendation for someone, they may reciprocate and write one for you. That’s not a reason to do it, but it’s a nice bonus when it happens.

(Related: How to build a successful LinkedIn Page for tourism


2) Donate to your local food bank


On top of a global pandemic, we’re dealing with a global economic crisis. People are hungry. Families are hungry.

There are a lot of worthy causes out there, but humans have to eat.

Food banks are dealing with overwhelming demand, often from first-timers who have never had to use their services before.

Leslie and Sheila live in very different communities – a small mountain town in southern California, and a big suburb outside Austin, Texas – but both are seeing their food banks struggle to keep up with community needs.

Giving nonperishable food is good if that’s what you have, but most food banks prefer cash over cans because it gives them more flexibility to buy exactly what they need, often from cooperative programs at reduced prices.

It also helps to share information on social media and via email with friends and family who may not be aware of food bank needs right now.


3) Use the power of links, online reviews, Likes, Comments, and Shares to help local businesses


Your online platforms and social media connections can be powerful ways to lift up your community’s small businesses, attractions, organizations, and hotels, and it costs nothing but time.

As someone with marketing experience, you know this, but educate your non-marketer friends and family so they understand it, too.

Our friend and tourism colleague Gathan Borden at Visit Lex in Lexington, Kentucky stated it clearly in this interview:

“The best way that people can [help] right now is to dedicate time each week to support our local small businesses to get them back up and running, and then however you decide to support them, share those new experiences with your family, friends and social networks so that we can increase consumer confidence.”

Write a quick review on their Google My Business listing, their Facebook Page, their Yelp profile, etc. Mention the extra measures they’re taking for safety and sanitation, as appropriate.

Like, Comment, and Share their Facebook Page posts, tweets, Instagram posts, blog posts, etc. Add them to your Pinterest Boards.

If you have a blog, write a blog post about them and link to them – links give “Google Juice” that helps online visibility.

It all counts.

Hang in there, folks. We’re with you.

PS. Our whole focus is teaching you and/or your partners how to use digital destination marketing to bring more visitors to your town (when the time is right for that.)

Let us know if you need workshop or conference speakers – including virtual/webinars – or would like some personalized coaching and consulting.

If you want to bounce some ideas around about working with us, ping us through our Contact page.

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