May 2012 – big changes for us, new learning for you

Leslie McLellan joins Tourism Currents (courtesy Just A Small Town Girl on Facebook)

The social web – its impact amplified and strengthened by the ongoing explosion of mobile communications – is truly a gift for destinations, attractions, hospitality, economic development and businesses that depend upon tourism. Social media gives you the communications muscle, the power, the platform to tell your story to the entire world, and then invite [...]

See us in person around the world: what’s coming up

Petronas Towers Kuala Lumpur Malaysia (courtesy razmanlop at Flickr CC)

There are so many exciting things going on, we decided to send out a “Special Edition” newsletter to give you a quick update. If you’d like to connect with Tourism Currents in person (always, um, a lively event!) here’s the scoop: **  Chicago, IL  –  We’re attending the SOBCon business conference (no, not that kind of [...]

February 2012 – Invest in yourself before giving money to the other guy

Jump for Joy (courtesy moonsheep on Flickr CC)

Two items were up for bids at a silent auction fundraiser for a tourism industry association. Item One  –  a donated quarter page, full color ad in the Sunday Travel section of a major metropolitan newspaper. Minimum bid: $3,600. The ad’s retail value was listed as $10,500. For one ad. Running one day. In print [...]

December 2011 – How may we help you?

How may we help you in your journey (courtesy tpuyol on Flickr CC)

How can we help give you the knowledge you need to be a confident user of the social media tools that can communicate your destination’s story online? How can we make your social web interactions more effective? How can we keep you up to speed on strategy, integration, trends and constantly-changing online services? These are [...]