Why connecting with online locals helps you reach more visitors

Erika Wiggins The Active Explorer hikes Mount Van Cott Salt Lake City (courtesy The Active Explorer on Facebook)

Whether we’re speaking with our destination marketing hat, or from our blogger hat, we say pretty much the same thing: connecting with locals who are social media savvy is an important step in growing your online reach, influence and impact. Think of it as the stone thrown into the pond – your locals who have [...]

January 2013 – Get these conferences into your budget

Networking at BlogWorld NMX with travel and tourism folks (courtesy BJ McCray on Flickr)

Throughout the year we all spend time thinking about how to spend our limited resources. While we worry about how to enhance our destination, our organization, our event or whatever our mission is, the one thing we should not forget is to spend some time and money on ourselves by furthering our professional education. This month’s [...]

November 2012 – Blogger Relations and the New Media Landscape

Tourism Currents speaks at eTourism Summit 2012

Here’s the “secret” to finding bloggers and building relationships with them: be visible where they are, communicate with them in their language, support and sponsor what is important to them and be an honest and useful source of information. You’ll notice, of course, that none of that is any different from how it was when [...]

See us in person around the world: what’s coming up

Petronas Towers Kuala Lumpur Malaysia (courtesy razmanlop at Flickr CC)

There are so many exciting things going on, we decided to send out a “Special Edition” newsletter to give you a quick update. If you’d like to connect with Tourism Currents in person (always, um, a lively event!) here’s the scoop: **  Chicago, IL  –  We’re attending the SOBCon business conference (no, not that kind of [...]

June 2010 – Places to Connect and Learn

Screenshot of Frommer's forum question about Montana travel

Everyone’s always telling you to “connect online” with prospective visitors, fans and supporters (we call them your online champions.) For many, however, the social Web is not familiar territory. “Find some bloggers!” “And some, er, tweeters!” “Maybe a few Facebook-ers!” “And one of those ‘viral video’ nuts, while we’re at it!” It almost sounds as [...]