April 2011 – Get more out of LinkedIn

Connections (courtesy ChrisK4u at Flickr CC)

From a professional development and tourism industry networking perspective, LinkedIn is one of your best social media tools, but it’s easy to forget that in the “cool kids” hoopla of Facebook, Twitter, blogs, etc. If it’s been awhile since you’ve updated your profile or done much poking around on the site, you may be surprised [...]

October 2010 – You Can Do This

Okeene OK mural (courtesy BJMcCray on Flickr CC)

She leaned in, very focused and serious, and said it at the big annual Texas Travel Summit…. It was during a conversation with Sheila, after yet another persuasive Summit session about the impact of technology on the tourism industry. Tourism Currents Charter member Teri Freitag, who runs Burnet County (TX) tourism, said: “Keep telling them: [...]

August 2010 – Dog Days Edition

BlogWorld and New Media Expo, Las Vegas NV

We know. It’s pretty darned hot (for many of us in the Northern Hemisphere, at least) and things may seem to be moving slowly, but…. ….in reality there’s a lot of activity going on in the social media and tourism worlds. Not everyone is in the Dog Days doldrums! (In fact, we’re kinda wondering where [...]

Social Media for Festivals and Special Events: A Resource List

Festival de Quadrilhas Juninas do Nordeste 2009 (courtesy Ricardo at Flickr CC)

In early July,  Sheila spoke at the TFEA (Texas Festivals and Events Association) annual conference and trade show in Houston. She delivered both a full-day workshop on “Managing the Technology Explosion” and a shorter 1.5 hour workshop profiling three organizations that effectively use social media to tell the story of their special event. Many TFEA [...]

July 2010 – This Changes How People Travel

Foursquare on a BlackBerry (courtesy Foursquare)

Your visitors are asking themselves, “What is there to do/eat/see around here?” They are finding the answers on their smartphones. Are you ready for that? We have been experimenting with different kinds of smartphones and devices that connect to the web, using a Windows phone, an Android model and an iPod Touch with its WiFi. [...]

Potential visitors look for you online

Your town is not too small. Your potential visitors, even the older ones, are online right now. Let me introduce you to your customer, Miss Dazey. She’s an online ace, over age 60. She loves to research her travels online, long before she ever leaves the house. Are you catering to her? And before you [...]

What should we NOT do when using social media to promote tourism?

One of our charter members asked us about what NOT to do when using social media to promote tourism. What a great question! Here are the big three answers: Don’t ignore it; it’s not going away. Don’t think you can’t do it, because you can. We’re here with instructions and support. Don’t forget everything you [...]

How to do social media marketing in the least amount of time on the computer

One of our charter members asked a great question about social media marketing for tourism: How do I do it in the least amount of time on the computer? One of the biggest roadblocks we hear consistently is “lack of time.” We understand this all too well ourselves. Becky is an incredibly busy small business [...]

June 2010 – Places to Connect and Learn

Screenshot of Frommer's forum question about Montana travel

Everyone’s always telling you to “connect online” with prospective visitors, fans and supporters (we call them your online champions.) For many, however, the social Web is not familiar territory. “Find some bloggers!” “And some, er, tweeters!” “Maybe a few Facebook-ers!” “And one of those ‘viral video’ nuts, while we’re at it!” It almost sounds as [...]

Bonus: Interview with Des Walsh

Des attended some presentations on the Tourism Queensland project, The World’s Best Job. He joins us with some thoughts on what went right, what didn’t go as well and how to maintain ongoing momentum. Interview with Des Walsh A few choice tidbits from our conversation “How would you like some repeat business?” Makes a great [...]