February 2011 – Connect with your ideal visitor

Travel Man at the London Eye, overlooking the Thames (courtesy craigemorsels at Flickr CC)

Can you answer this question? “Describe your ideal visitor. It can be more than one sort of person (a certain type of family and also a particular type of business traveler) but describe them, in detail, down to their car, clothes, eating preferences and travel habits.” Can you picture this visitor (sometimes called a persona, [...]