Learn social media marketing for tourism
Throughout the year we all spend time thinking about how to spend our limited resources. While we worry about how to enhance our destination, our organization, our event or whatever our mission is, the one thing we should not forget is to spend some time and money on ourselves by furthering our professional education. This month’s [...]
Here’s the “secret” to finding bloggers and building relationships with them: be visible where they are, communicate with them in their language, support and sponsor what is important to them and be an honest and useful source of information. You’ll notice, of course, that none of that is any different from how it was when [...]
Sometimes it seems that our lives are hurtling ahead so fast we miss what is going on around us, but seasonal changes are one thing that most of us do stop and acknowledge. Maybe that’s why tourists seem to respond so well to seasonal marketing, and why destinations – as well as businesses that rely [...]
If there was ever any doubt about whether tourism and hospitality organizations need to step up their game as online publishers and content creators, much of that was erased today by the announcement that Google is acquiring the travel guide site Frommer’s. What does this mean for CVBs (Convention & Visitors Bureaus,) DMOs (Destination Marketing [...]
The Dreaded Shrinking Staff It’s happening to everyone, everywhere. You lose an employee and because of budgets, the economy….whatever the reason of the day is….you are unable to replace that person. When this happens, don’t let doom and gloom take over. While you wish you could hire someone else but don’t have the budget to [...]
One of the many reasons to embrace social media is its power to boost SEO (Search Engine Optimization) so that prospective visitors and guests are more likely to find you online via search engines. Way back in 2010, both Google and Bing confirmed that Twitter and Facebook influence SEO, but for some reason we don’t [...]
One big reason that we’ve put so much of our collective knowledge into online education in social media is because we want it to be accessible (and affordable) to any tourism or hospitality pro in the world who needs it. The last few weeks of whirlwind international travel have cemented our conviction that the social [...]
