September 2011 – How to multiply your efforts

Sheila, Cody Heitschmidt and Becky at 140 Conference SmallTown 2011

Do you ever wish that there were two or three of you to get everything done? Mercy, we do, too (and really, who doesn’t?) We think that “work smarter, not harder” is one of those annoying clichés that sounds good until you realize that you’re already a smart person who is working hard, and there [...]

Join us as we host #Blogchat tonight

Late-breaking news….tonight (11 Sept at 8 pm CST) we are going to be hosting one of the biggest, most active Twitter chats….#Blogchat! Run by social media strategist, trainer and speaker Mack Collier, it’s a fast-paced hour of discussion on Twitter about the topic of blogging. The hosts rotate or if there isn’t a host, it’s [...]

September 6 Open Comments right here – Back to School

Back to School means new crayons (courtesy niseag03 on Flickr CC)

(You’re in the right place!) Every once in a while we like to throw open the doors and have a little party at our place, and since September 9 is the 2nd Anniversary of the day we launched Tourism Currents, this week is a time for celebrating! We were inspired by Liz Strauss’ world-famous Open Mic [...]

August 2011 – Want some earned media? You’re soaking in it

Soaking in it (courtesy oc fernando at Flickr CC)

What others often call “blogger outreach,” we like to call “finding your online champions” …. people who love your town as much as you do, but probably have no idea what goes on at a CVB, DMO,  Tourist Board or hotel/lodging organization. See, the word “blogger” doesn’t always encompass all of the ways that people [...]

July 2011 – Integration is the Right Hand Meeting the Left

Right hand connects with left (courtesy Hamed Saber at Flickr CC)

What is the best way to integrate social media into the rest of your communications work? If we were taking bets on one of the questions that we get more than almost any other these days, it would be that one. In fact, our new multi-product online education Store has a Two Pages of Terrific [...]

June 2011 – You want it, you got it!

UK cafe menu (courtesy futureshape at Flickr CC)

You’ve been asking for it, and now we’re bringing it to you…. Not everyone wants our full six-week online course in social media for destination marketing, but they would like some of the detailed information that is in certain lesson modules like social media for festivals and events, or how to find and listen to [...]

May 2011 – What if someone says something bad?

I have a complaint! (courtesy Scott Ableman on Flickr CC)

One of the most common questions we get from attendees at our workshops or speaking engagements is, “What about negative comments? What if someone says something bad?” First, be assured that this is probably NOT going to be your biggest problem with online communications. At least at first, it will be getting anyone to respond [...]

April 2011 – Get more out of LinkedIn

Connections (courtesy ChrisK4u at Flickr CC)

From a professional development and tourism industry networking perspective, LinkedIn is one of your best social media tools, but it’s easy to forget that in the “cool kids” hoopla of Facebook, Twitter, blogs, etc. If it’s been awhile since you’ve updated your profile or done much poking around on the site, you may be surprised [...]

Catch a breather: announcing our SXSWi Tourism Geek Gathering

Buffalo Lounge SXSW 2011 logo (courtesy Buffalo Lounge on Facebook)

If you are involved in the tourism, hospitality, economic development or travel industries and you’re still at the South by Southwest Interactive (SXSWi) tech conference on Tuesday afternoon (March 15) then Tourism Currents invites you to swing by the SXSW Buffalo Lounge and take a load off of your feet! Becky and Sheila are hosting an [...]

March 2011 – The Scouting Report

Getting the lay of the land, at Gettysburg (courtesy fauxto_digit at Flickr CC)

What’s our secret for keeping up with all of the rapid changes in technology and social media? A combination of being immersed in the space (hey, we’re geeks, we think this stuff is FUN) and our personal network of mentors and scouts. No one has a full grasp of every single communications channel or emerging [...]