Learn social media marketing for tourism
Let’s talk STRATEGY That word has come up several times over the past few weeks. Our clients are asking for help with it, conference breakout sessions are devoted to it and we’ve been looking at our own marketing strategy for Tourism Currents. Since it seems to be top of mind at the moment, we thought [...]
We all hear loud and clear about how people are tired of the “same old” tourism pitches. What can make your destination seem new, you might wonder? There’s an easy answer to that – love your off-season! Give people a different reason to visit you. For instance, Palm Springs, California used to close up shop in [...]
Before we dive into any thoughts about what’s changing or trending in the future, let’s take a moment to suck in a bunch of head-clearing oxygen with a deep breath, and remember that basic goals for tourism marketing have not changed…. ….Make people aware of your destination, spark magical thoughts in their brain of, “Hey, [...]
There are so many exciting things going on, we decided to send out a “Special Edition” newsletter to give you a quick update. If you’d like to connect with Tourism Currents in person (always, um, a lively event!) here’s the scoop: ** Chicago, IL – We’re attending the SOBCon business conference (no, not that kind of [...]
Two items were up for bids at a silent auction fundraiser for a tourism industry association. Item One – a donated quarter page, full color ad in the Sunday Travel section of a major metropolitan newspaper. Minimum bid: $3,600. The ad’s retail value was listed as $10,500. For one ad. Running one day. In print [...]
The social web is not quite the lawless, anarchic “Wild West” that some would have you believe. It is 2012 …. long past time to get serious about social media. Heck, if the US Air Force can come up with a 31 page PDF set of guidelines titled New Media and the Air Force (covering social [...]
How can we help give you the knowledge you need to be a confident user of the social media tools that can communicate your destination’s story online? How can we make your social web interactions more effective? How can we keep you up to speed on strategy, integration, trends and constantly-changing online services? These are [...]
(This is the spot! Comments are open!) Periodically we like to host a casual get-together online chat event that we call Open Comments. It’s an opportunity for us to bring people right into our Tourism Currents “house”, enjoy good company and happily allow a bit of free…yes, it’s true!….brain-picking. The topic on 7 Dec is [...]
One more month to go in the year….how are things shaping up for you so far? Back in January, we said that this would be the year than many would get serious about social media marketing for tourism. If the attendance numbers and smart questions at this fall’s tourism tech conferences are any indication, we [...]
Black Friday Open Comments: A Few of Our Favorite Things
(Yes, this is the blog post where we’re getting together for an Open Comments / “open mic” chat session on Friday, November 23 at 8 pm CST. Drop by, put your feet up after all the Thanksgiving activity and Black Friday running around, and let’s talk about our favorite things. Comments are open!) A few [...]