Learn social media marketing for tourism
We all hear loud and clear about how people are tired of the “same old” tourism pitches. What can make your destination seem new, you might wonder? There’s an easy answer to that – love your off-season! Give people a different reason to visit you. For instance, Palm Springs, California used to close up shop in [...]
Here’s the “secret” to finding bloggers and building relationships with them: be visible where they are, communicate with them in their language, support and sponsor what is important to them and be an honest and useful source of information. You’ll notice, of course, that none of that is any different from how it was when [...]
One big reason that we’ve put so much of our collective knowledge into online education in social media is because we want it to be accessible (and affordable) to any tourism or hospitality pro in the world who needs it. The last few weeks of whirlwind international travel have cemented our conviction that the social [...]
We’re all only human, wanting those magic beans. Magic beans to lose weight. Magic beans to make money. Magic beans to be more organized. And don’t even get us started on magic marketing beans, especially online. How hard could it be, right? Start up a Facebook Page, blab some on Twitter, shoot a few videos, [...]
What others often call “blogger outreach,” we like to call “finding your online champions” …. people who love your town as much as you do, but probably have no idea what goes on at a CVB, DMO, Tourist Board or hotel/lodging organization. See, the word “blogger” doesn’t always encompass all of the ways that people [...]
Want to get the “inside scoop” from two experienced bloggers about how to make them sit up and take notice of you? How about plenty of Q&A with them, about finding and developing your own group of online champions who will talk about you? It’s a good thing we happen to have a couple of [...]
Social media, networking, Web, Internet blah blah blah…. Let’s talk about the really fun stuff….connecting with your local bloggers and even meeting with them offline. One of the most powerful ways to interest visitors in your destination or attraction is to enlist the help of those who already love it and live it, right under [...]
