Three things make our training different:
- We focus on tourism. Every lesson, every example is based on tourism and hospitality; everything is designed especially for tourism professionals like you.
- We focus on your work, not the tools. We talk about how to use social media tools to promote your special events, instead of giving a lesson on “This is Twitter.”
- This is based on what you need, not what we need to sell, and our lessons are structured to let you choose what would be most helpful for your situation. We keep the materials up-to-date and fresh, and you’ll always have access to the online course lessons and products.
Full Online Course in Social Media for Tourism
Start with an introduction to get up to speed, master the basics to grab visitor’s attention, build networks, make much more of your tours and unleash fans to rave about you online. Six lessons let you work at your own pace, and come with weekly reminders to keep you on track.
There’s more about what you’ll learn in the Full Course on The Details page.
Want more one-on-one guidance through the course? Let us be your accountability partner! Complete the full course – Intro and six multimedia lessons – plus personalized advice for your situation and answers to your questions with seven half-hour phone or video chat sessions in person with one of us. We’ll answer questions and make sure you get the most out of each lesson.
Learn more about the Full Course with Full Support.
Individual Lessons in Social Media for Tourism
Don’t need it all? Have only one or two knotty problems to figure out? Try out an individual lesson or two – help for your specific issues.
Each lesson includes not just a few paragraphs, but several pages of core content, often with video or audio included to help you get the important concepts. All the examples are straight from the tourism industry. None of this is generic. Each lesson includes interviews with experts in social media and tourism. You’ll get a takeaway/checklist document at the end to keep you focused and moving forward.
You can ask questions in the comments section in each lesson module; we’re there giving you answers!
- Introduction Lesson – You don’t have to be an expert to get started
- Lesson 1: How to Listen – They’re talking about you online; can you hear what they say?
- Lesson 2: Building a Home Base – Websites, blogs and Facebook Pages form your online hub
- Lesson 3: Intro to Outposts – The spokes from your hub like Twitter, YouTube & social photography
- Lesson 4: Building Your Online Champions Network – Connecting with bloggers & online content creators
- Lesson 5: Promoting Special Events – Social media marketing how-to: get buzz before, during & after events
- Lesson 6: New Ways To Do Tours – Video and audio tour ideas plus fam tours/press trips
Learn more and pick up individual lessons on the Individual Lessons Page.
Webinars and Presentations on Social Media Marketing
At your request, we’re presenting more live and recorded webinars on your biggest questions. You’re an hour away from an action plan.
On Demand Webinars
Available at Your Convenience
Finding Your Online Champions
Find, evaluate and connect with bloggers and other online publishers. Build relationships with Online Champions who can spread the word about you. Get tips on planning successful blogger fam tours/press trips.
Learn more about Finding Your Online Champions.
Tourism SEO Basics: Getting Traction and Getting Sales
We’ve partnered with the terrific Andy Hayes from Travel Online Partners to help you make sense of SEO (Search Engine Optimization.) Get in gear at the SEO for Tourism Webinar.
Book More Meetings with Your Social Media Toolbox
Connect with meeting and event planners. Build relationships. Position yourself as the authority on your destination. Sounds great, but how do you do it? Let us help you add three social media tools to your meeting-booking toolbox.
Learn more about Book More Meetings with Your Social Media Toolbox.
Terrific Tourism Solutions in Two Pages
Another of your requests comes to life. You need help NOW with a burning issue, and a two-page guide to the problem may be all the answer you need. Every topic here is one you’ve asked for. No fluff; just answers.
Finding Time for Social Media
Becky (aka Left Brain) will show how goals make all the difference, how checklists free you from being stuck behind a computer, which summary tools cut through the clutter the fastest and why automating doesn’t work, and what does. All packed into two pages for $17.Add as many as you like to your cart, then view your cart and check out.
Create Once, Use Many Times — How to Think Like an Online Publisher
Sheila (aka Right Brain) will show you how to multiply what you already do by thinking more like a multimedia online publisher, and using that flexible mindset to find more compelling content for your blog, Facebook Page, tweets, YouTube channel, photo-sharing services, even (yep) your print and email newsletters.
All in two pages. Just $17.
Add as many as you like to your cart, then view your cart and check out.
Responding to Online Reviews: Especially for Hotels and Hospitality Businesses
Negative reviews on TripAdvisor or Yelp can leave the strongest of us stinging, until you understand that your response actually is more important than the negative review itself. What you need to know before you respond, six steps to respond effectively, the role of the observer, and two ways to get more positive reviews. Also includes tips for specific sites like TripAdvisor, Expedia, and Facebook. Squeezed into two pages.
Only $17.
Add as many as you like to your cart, then view your cart and check out.
