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1How to Think Like an Online Publisher

Whenever you create a piece of content, always think about where else you can re-use it. Remember – you are an online publisher with multiple platforms at your disposal, and they all have worldwide, 24-hour-a-day reach.

2For Hotels and Hospitality: Responding to Online Reviews

Ever had a negative review on a site like TripAdvisor or Yelp? Believe it or not, how you respond is actually more important than the negative review itself.

3Social Media Goals & Measurement

Everyone says to “measure what matters,” but what if you aren’t sure about goals to set for social media, or how to measure whether it’s working? This download will get you started; prepare to slay the data dragon!

 

 

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