Available On Demand
How can you find, evaluate and connect with online publishers like bloggers?
How can you build relationships with “online champions” – the people who not only like and support your destination or attraction, but are also plugged into social communications networks and can help spread the word about you?
Let’s talk about that!
Please join us for over an hour webinar plus Q&A that will help you find your champions, connect with them online and off, and increase their support of your destination marketing efforts.
Those champions are not just prospective visitors, and their digital influence may not be from a blog. They may be locals right under your nose, or hometown fans now living many timezones away. They may be influential in video or podcasting, not text-based blogging. They may ignore emails, but be open to other kinds of outreach. They may be hugely influential in communities you’ve never heard of, but that might work well for your destination.
Here is what you will take away from the webinar:
1) Resources and guidance for sifting and finding the right sort of online publishers among the thousands out there.
2) Tools and techniques for evaluating whether someone is a good fit to work with you.
3) How to best approach and connect with bloggers and other champions of interest to you.
4) Why outreach to niche online publishers and smaller audiences may reap bigger dividends for you than trying to chase high-traffic sites and worrying about Klout scores.
Your Presenters
Becky McCray and Sheila Scarborough, co-founders of Tourism Currents
Why listen to us?
As bloggers ourselves (Becky McCray since 2003, and Sheila Scarborough since February 2006) we at Tourism Currents are a unique bridge between the tourism, hospitality and travel industries and our fellow “geeks” in social media and the blogosphere.
We co-founded Tourism Currents to help destination marketers make sense of social media and marketing, from our own experience in social media, marketing, travel writing, and business.
Sheila is a Navy Master Training Specialist, and Becky has logged over a thousand classroom hours teaching adults. Together, we provide training targeted specifically to tourism professionals. Our training is always focused on tourism goals and outcomes, not the shiny objects of the moment.
We provide online training and organize and ran the Tourism track at BlogWorld and New Media Expo West.
Details
Recorded webinar available on demand
A copy of the slides is provided (for your personal review only)
$29
