3 powerful ways to use Twitter for tourism

What is the best use of Twitter for tourism and destination marketing? Many CVBs, DMOs, and tourism partners find that engagement is down on their Twitter accounts in recent years, especially when compared to Facebook or Instagram. Is Twitter still worth...

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More tips for successful Restaurant Week promotion

California's restaurant promotion - connected from top to bottom (Here is our Part I - tips for successfully marketing a Restaurant Week or Month)   Quick Refresher on Restaurant Week or Month Once a year (usually) many destinations work with local restaurant partners as they offer...

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Tips for successful Restaurant Week marketing

How can you help promote your Restaurant Week or Restaurant Month? Once a year (usually) many destinations work with local restaurant partners as they offer meal specials and deals throughout a week or a month, often in winter when business...

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3 ways to be a better community partner

Is your organization a true community partner? You work hard to build your community....business by business, person by person. Now that you've gathered this group, are you being a good partner to them? For the past several years, we have been...

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“They never answered me” – do visitors say this about you?

It is an ongoing problem. Of all the things about social media in travel and tourism that drive us bananas, this one is at the top.... No answer or response from destinations, attractions, or hotels when they are tagged (mentioned) on...

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Finish the year strong and start the next with a bang

  You only have a day or so left to start the year off right. All the over-achievers have already gotten to Email Inbox Zero, set up their integrated marketing program through next December, crafted a blog editorial calendar, and even...

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Healing the country through travel and tourism – what rural folks can do

(Part Two of a two-part series - here is Part One, about what urban tourism pros can do - by our “Co-Founder Emeritus ” Becky McCray, who is now focused on speaking and writing about small town business and...

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Healing the country through travel and tourism – what urban folks can do

(Part One of a two-part series - here is Part Two about what rural folks can do - by our "Co-Founder Emeritus " Becky McCray, who is now focused on speaking and writing about small town business and rural...

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3 ways to use micro moments in your tourism marketing

Micro moments are game changers for both your visitors and your community. Why? Micro moments tie into experiential travel, and that is exactly what people are looking for today. According to Google's post about them, micro moments include those times when people...

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How to measure Facebook Page engagement

  Does thinking about Big Data give you a Big Headache? You know that you need to be using data and stats to track social media successes or failures in a coherent way. You know that simply counting up your followers every...

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