May 2012 – big changes for us, new learning for you

Leslie McLellan joins Tourism Currents (courtesy Just A Small Town Girl on Facebook)

The social web – its impact amplified and strengthened by the ongoing explosion of mobile communications – is truly a gift for destinations, attractions, hospitality, economic development and businesses that depend upon tourism. Social media gives you the communications muscle, the power, the platform to tell your story to the entire world, and then invite [...]

See us in person around the world: what’s coming up

Petronas Towers Kuala Lumpur Malaysia (courtesy razmanlop at Flickr CC)

There are so many exciting things going on, we decided to send out a “Special Edition” newsletter to give you a quick update. If you’d like to connect with Tourism Currents in person (always, um, a lively event!) here’s the scoop: **  Chicago, IL  –  We’re attending the SOBCon business conference (no, not that kind of [...]

April 2012 – Let the executions commence!

Sheila is taking a month off from being our main newsletter author. She spent time traveling with her family and celebrating her birthday. She’s all full of travel-y goodness about West Texas. Just ask her about it. So I’m at the newsletter helm today, and as weird as it feels to say it, I’m taking [...]

March 2012 – What’s new and what still works

Keeping an eye on things (courtesy wanderingone at Flickr CC)

We’re going to continue our tradition of making the March newsletter a “tourism scouting report” for you, about trends you can use now and what we see over the horizon in social media and technology for destination marketing. It makes sense because March is SXSWi – South by Southwest Interactive – one of the largest [...]

February 2012 – Invest in yourself before giving money to the other guy

Jump for Joy (courtesy moonsheep on Flickr CC)

Two items were up for bids at a silent auction fundraiser for a tourism industry association. Item One  –  a donated quarter page, full color ad in the Sunday Travel section of a major metropolitan newspaper. Minimum bid: $3,600. The ad’s retail value was listed as $10,500. For one ad. Running one day. In print [...]

January 2012 – social media guidelines and rules

The Fargo-Moorhead CVB social media policy circa 2009 (an Anne Hornyak tweet screenshot)

The social web is not quite the lawless, anarchic “Wild West” that some would have you believe. It is 2012 …. long past time to get serious about social media. Heck, if the US Air Force can come up with a 31 page PDF set of guidelines titled New Media and the Air Force (covering social [...]

December 2011 – How may we help you?

How may we help you in your journey (courtesy tpuyol on Flickr CC)

How can we help give you the knowledge you need to be a confident user of the social media tools that can communicate your destination’s story online? How can we make your social web interactions more effective? How can we keep you up to speed on strategy, integration, trends and constantly-changing online services? These are [...]

Dec 7 Open Comments right here – let’s fix your problems!

Let's FIX some things (courtesy j_anet on Flickr CC)

(This is the spot! Comments are open!) Periodically we like to host a casual get-together online chat event that we call Open Comments. It’s an opportunity for us to bring people right into our Tourism Currents “house”, enjoy good company and happily allow a bit of free…yes, it’s true!….brain-picking. The topic on 7 Dec is [...]

November 2011 – Steal These Ideas

BlogWorld West Tourism track Day One - lots of ideas!

One more month to go in the year….how are things shaping up for you so far? Back in January, we said that this would be the year than many would get serious about social media marketing for tourism. If the attendance numbers and smart questions at this fall’s tourism tech conferences are any indication, we [...]

October 2011 – No Magic Beans

Magic beans (courtesy rich13 on Flickr CC)

We’re all only human, wanting those magic beans. Magic beans to lose weight. Magic beans to make money. Magic beans to be more organized. And don’t even get us started on magic marketing beans, especially online. How hard could it be, right? Start up a Facebook Page, blab some on Twitter, shoot a few videos, [...]