Learn social media marketing for tourism
What new things are happening in the worlds of tourism, travel, social media and technology, and how can you prepare to meet the changes ahead? In our December 2012 newsletter, we talked about 4 tourism trends for 2013 – photography, the need to integrate social media across your communications strategy, storytelling and why to crowdsource [...]
Whether we’re speaking with our destination marketing hat, or from our blogger hat, we say pretty much the same thing: connecting with locals who are social media savvy is an important step in growing your online reach, influence and impact. Think of it as the stone thrown into the pond – your locals who have [...]
Let’s talk STRATEGY That word has come up several times over the past few weeks. Our clients are asking for help with it, conference breakout sessions are devoted to it and we’ve been looking at our own marketing strategy for Tourism Currents. Since it seems to be top of mind at the moment, we thought [...]
We all hear loud and clear about how people are tired of the “same old” tourism pitches. What can make your destination seem new, you might wonder? There’s an easy answer to that – love your off-season! Give people a different reason to visit you. For instance, Palm Springs, California used to close up shop in [...]
Throughout the year we all spend time thinking about how to spend our limited resources. While we worry about how to enhance our destination, our organization, our event or whatever our mission is, the one thing we should not forget is to spend some time and money on ourselves by furthering our professional education. This month’s [...]
Right off the bat we have to say, “eTourism Summit is one tourism conference you really should attend!” While we all attend a variety of tourism conferences and educational events throughout the year, eTourism Summit is different. It’s intimate, only 200 can attend. Because of the small number in attendance, you are immersed in the [...]
Before we dive into any thoughts about what’s changing or trending in the future, let’s take a moment to suck in a bunch of head-clearing oxygen with a deep breath, and remember that basic goals for tourism marketing have not changed…. ….Make people aware of your destination, spark magical thoughts in their brain of, “Hey, [...]
You know how we’ve talked a lot about outreach to bloggers? About how it makes a lot more sense to build relationships by finding out what interests them and supporting it, rather than firing away with email blasts and press releases? It’s a “money where the mouth is” moment – we’re proud to announce that [...]
Here’s the “secret” to finding bloggers and building relationships with them: be visible where they are, communicate with them in their language, support and sponsor what is important to them and be an honest and useful source of information. You’ll notice, of course, that none of that is any different from how it was when [...]
Black Friday Open Comments: A Few of Our Favorite Things
(Yes, this is the blog post where we’re getting together for an Open Comments / “open mic” chat session on Friday, November 23 at 8 pm CST. Drop by, put your feet up after all the Thanksgiving activity and Black Friday running around, and let’s talk about our favorite things. Comments are open!) A few [...]