What is the best use of Twitter for tourism and destination marketing? Many CVBs, DMOs, and tourism partners find that engagement is down on their Twitter accounts in recent years, especially when compared to Facebook or Instagram. Is Twitter still worth...
California's restaurant promotion - connected from top to bottom (Here is our Part I - tips for successfully marketing a Restaurant Week or Month) Quick Refresher on Restaurant Week or Month Once a year (usually) many destinations work with local restaurant partners as they offer...
How can you help promote your Restaurant Week or Restaurant Month? Once a year (usually) many destinations work with local restaurant partners as they offer meal specials and deals throughout a week or a month, often in winter when business...
It is an ongoing problem. Of all the things about social media in travel and tourism that drive us bananas, this one is at the top.... No answer or response from destinations, attractions, or hotels when they are tagged (mentioned) on...
You only have a day or so left to start the year off right. All the over-achievers have already gotten to Email Inbox Zero, set up their integrated marketing program through next December, crafted a blog editorial calendar, and even...
Does thinking about Big Data give you a Big Headache? You know that you need to be using data and stats to track social media successes or failures in a coherent way. You know that simply counting up your followers every...
Thanks so much for the memories, everyone. As this month - September 2016 - draws to a close, we are pausing to thank you for your support during the seven years that Tourism Currents has been in business. Seven years - we can...
Great photos to use in your marketing are all around town....but do your eyes see them? Images can tell a powerful story about your destination, attraction, or hotel. That story can appeal to visitors of any age, gender, or nationality (there's...
It is time to pay attention to Snapchat. We know, we know. People used to think that it was just a kid's smartphone app for sending disappearing (racy?) messages, but we are past that now. A report by Bloomberg says that Snapchat has 150...
We have Main Street on the brain. Who wouldn't be excited about something that helps towns and city neighborhoods thrive? The big annual Main Street Now conference just finished in Milwaukee, and we're about to kick off a Tourism Currents social...