Learn social media marketing for tourism
Whether we’re speaking with our destination marketing hat, or from our blogger hat, we say pretty much the same thing: connecting with locals who are social media savvy is an important step in growing your online reach, influence and impact. Think of it as the stone thrown into the pond – your locals who have [...]
Let’s talk STRATEGY That word has come up several times over the past few weeks. Our clients are asking for help with it, conference breakout sessions are devoted to it and we’ve been looking at our own marketing strategy for Tourism Currents. Since it seems to be top of mind at the moment, we thought [...]
We all hear loud and clear about how people are tired of the “same old” tourism pitches. What can make your destination seem new, you might wonder? There’s an easy answer to that – love your off-season! Give people a different reason to visit you. For instance, Palm Springs, California used to close up shop in [...]
Throughout the year we all spend time thinking about how to spend our limited resources. While we worry about how to enhance our destination, our organization, our event or whatever our mission is, the one thing we should not forget is to spend some time and money on ourselves by furthering our professional education. This month’s [...]
You know how we’ve talked a lot about outreach to bloggers? About how it makes a lot more sense to build relationships by finding out what interests them and supporting it, rather than firing away with email blasts and press releases? It’s a “money where the mouth is” moment – we’re proud to announce that [...]
Here’s the “secret” to finding bloggers and building relationships with them: be visible where they are, communicate with them in their language, support and sponsor what is important to them and be an honest and useful source of information. You’ll notice, of course, that none of that is any different from how it was when [...]
If there was ever any doubt about whether tourism and hospitality organizations need to step up their game as online publishers and content creators, much of that was erased today by the announcement that Google is acquiring the travel guide site Frommer’s. What does this mean for CVBs (Convention & Visitors Bureaus,) DMOs (Destination Marketing [...]
One of the many reasons to embrace social media is its power to boost SEO (Search Engine Optimization) so that prospective visitors and guests are more likely to find you online via search engines. Way back in 2010, both Google and Bing confirmed that Twitter and Facebook influence SEO, but for some reason we don’t [...]
One big reason that we’ve put so much of our collective knowledge into online education in social media is because we want it to be accessible (and affordable) to any tourism or hospitality pro in the world who needs it. The last few weeks of whirlwind international travel have cemented our conviction that the social [...]
Black Friday Open Comments: A Few of Our Favorite Things
(Yes, this is the blog post where we’re getting together for an Open Comments / “open mic” chat session on Friday, November 23 at 8 pm CST. Drop by, put your feet up after all the Thanksgiving activity and Black Friday running around, and let’s talk about our favorite things. Comments are open!) A few [...]