Get beyond generic “This is Twitter” advice, and straight to the heart of real results with social media education from Tourism Currents.
Becky McCray and Sheila Scarborough, the co-founders of Tourism Currents
Tourism and destination marketing are quickly being revolutionized by social media. The old model of broadcasting your message is being replaced by one on one communication.
It is not a bolt-on to your current marketing plan, but rather an integral part of it. And it takes a whole new set of skills.
You can learn through the six-lesson comprehensive course, pick just the individual lessons you want, sit in on an action-focused webinar or attack a burning problem with a two-page solution. It’s all available in the Tourism Currents Store.
Your guides for the Tourism Currents online course are Sheila Scarborough and Becky McCray. If you don’t know us personally, come meet us on the About page.
Three things make Tourism Currents different:
- We focus on tourism. Every lesson, every example is based on tourism and hospitality.
- We focus on your work, not the tools. We talk about how to promote special events online, instead of giving a lesson on “This is Twitter.”
- We aren’t selling a solution or consulting. Our education is based on what you need, not what we need to sell.
Who might benefit from the education available from Tourism Currents?
Staff members, volunteers or board members at:
- Convention and Visitors Bureaus, Destination Marketing Organizations
- Chambers of Commerce, Main Street, Economic Development and Downtown Development Associations
- State and city governments that do marketing and outreach related to tourism
- Conference and convention centers, festival and event planners
- Marketing and Public Relations professionals who do tourism work
- Historic preservation, heritage trails, historic highways and scenic byways
- Tourism and hospitality professors and students at colleges and universities
- Attractions, museums, parks, agritourism, gardens and nature preserves.
- Niches like culinary, arts, culture, sports, adventure and educational travel
- Bed and breakfasts, inns, lodges, hotels and motels
See all the courses, webinars and reports in the Tourism Currents Store.
Pick up some tips and get a sneak peek into our course in the free Idea Fair and Course Tour.
Do you have to know everything about social media to get started? No!
You can start with an introduction lesson to make sure you have all the basics before diving in to more advanced and powerful techniques.
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