Tourism and destination marketing are quickly being revolutionized by social media. Social media lets you communicate and appeal to various groups of individuals – completely different from the concept of one message fits all! It is not a bolt-on to your current marketing plan, but rather an integral part of it.
Your guides are Sheila Scarborough and Becky McCray. If you don’t know us personally, come meet us on the About page. Yes, that’s us at our Chamber of Commerce ribbon cutting.
Who might benefit from Tourism Currents?
Staff members, volunteers or board members at:
- Convention and Visitor’s Bureaus, Destination Marketing Organizations
- Chambers of Commerce, Main Street and Downtown Development Associations
- State and city governments that do marketing and outreach related to tourism
- Conference and convention centers, festival and event planners
- Marketing and Public Relations professionals who do tourism work
- Historic preservation, heritage trails, historic highways and scenic byways
- Tourism and hospitality professors and students at colleges and universities
- Attractions, museums, parks, agritourism, gardens, nature preserves, etc.
- Niches like culinary, arts, culture, sports, adventure and educational travel
- Bed and breakfasts, inns, lodges, hotels and motels
Do you have to know everything about social media to get started with these courses? No.
If you can get together a small group to go through together, you’ll gain even more. You’ll be able to reinforce what you learn with each other. With a small group from your staff, you’ll be able to work together on projects. Or, with a group of peers from other organizations in your region, you can hold each other accountable, encourage each other and gain even more from the discussion. Your whole region will benefit.
And don’t miss the newsletter, a once-a-month festival of tourism marketing tips. Want to see a sample first? Here is our newsletter archive.
Current Connections
Here’s where you find our latest updates, across the social web:
